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Publisher's Summary

Get smart - learn to convert the promise of Big Data into real-world results.
There is so much buzz around big data. We all need to know what it is and how it works. But what will set you apart from the rest is actually knowing how to use big data to get solid, real-world business results - and putting that in place to improve performance.
Big Data shows you how to implement the same practices that leading firms have used to access new dimensions of profitability. You'll learn from clear explanations and countless examples how successful organisations large and small use the SMART model to get ahead.
©2015 Bernard Marr (P)2015 Audible, Ltd
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Customer Reviews

Most Helpful
2 out of 5 stars
By Claudio B. Kerber on 11-10-16

It would deserve an A (if it was a school paper)

This book would be a good introduction to a real book about Big Data. There's some good concepts in it, but it barely touches the issue making it sound like a introduction book about data itself, not big data. Dealing with big data brings some issues specific to the task that were not addressed.

Some questions I still have: what are the technologies I can apply in order to deal with huge amounts of data? Where should I store it? What do I plug-in in order to extract some information from it? Where do I get more information? What kind of professionals should I hire? I already have the damned smart questions, I have the datasets, how do I move on? Hiring the author is the only solution?

If my customers ask me about big data I'll have nothing pragmatic to tell them.

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9 of 9 people found this review helpful

2 out of 5 stars
By Matt on 02-14-17


Mostly stuff you already know. Really seems like the book was written for an older and less tech savvy person.

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3 of 3 people found this review helpful

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Customer Reviews

Most Helpful
3 out of 5 stars
By M. A. Jones on 03-02-16

vaguely interesting but repetitive

A collection of a few anecdotes and general information on "big data". Some sections are akin to listening to someone read from a dictionary. It's fairly devoid of any in depth discussion. If you've never heard the term big data or possibly never even used a computer before, this book is for you.

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2 of 2 people found this review helpful

5 out of 5 stars
By Matt Simpson on 05-05-17

Brilliant and you don't need to be a techy

Great book, well presented and dispels a lot of myths and hype around big data. Highly recommended.

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