Big Data

  • by Bernard Marr
  • Narrated by Piers Wehner
  • 6 hrs and 29 mins
  • Unabridged Audiobook

Publisher's Summary

Get smart - learn to convert the promise of Big Data into real-world results.
There is so much buzz around big data. We all need to know what it is and how it works. But what will set you apart from the rest is actually knowing how to use big data to get solid, real-world business results - and putting that in place to improve performance.
Big Data shows you how to implement the same practices that leading firms have used to access new dimensions of profitability. You'll learn from clear explanations and countless examples how successful organisations large and small use the SMART model to get ahead.


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Customer Reviews

Most Helpful

Fluff Data

This book is targeted towards an absolute neophyte who is interested in understanding what the term big data means when he/she heard it advertised by IBM during last year's Superbowl.

What this book does. It takes all the buzz words that can be found by google or Wikipedia, and defines them. Marr attempts to put big data a structure that is too simplistic it's akin to summing up raising a child as: birth, growth, teenage conflict, adulthood. True, but is it worth the credit? NO. This is a pass of "big data" proportions.
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- G. House Sr. "I am an avid listener. I listen between 75-100 hours per month on my iPhone: 60% fiction to 40% non-fiction."

Valuable information very well organized

Not only what it is but also how to correctly implement big data as an insight and transformational tool in the business.
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- Mark D.

Book Details

  • Release Date: 08-31-2015
  • Publisher: Audible Studios