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Publisher's Summary

Promote your product using the most visceral form of social media: online video.
Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals.
Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians.
Foreword by veteran vlogger David Meerman Scott.
Hear first-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting. Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making.
Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by Beyond Viral.
©2010 Kevin Nalty (P)2012 Audible, Inc.
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Customer Reviews

Most Helpful

By Darren on 11-03-12

Not At All What The Title Promotes

What disappointed you about Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video (New Rules Social Media Series)?

There is little in the way of solid info on actually how to attract customers. As far as promoting your brand, the author tells you to get your video to go viral, but that getting your videos to go viral is by shear accident. Just not worth the 6 hours.

What was most disappointing about Kevin Nalty’s story?

Would like practical, hands-on info. Not why his videos are cool and how farting is going to help me promote my business.

What three words best describe J. D. Cullum’s voice?


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1 of 1 people found this review helpful

By Nalts on 10-06-13

Really actionable advice

Would you recommend this audiobook to a friend? If so, why?

Yes- it's easy to absorb and very practical to apply. We were able to get more views and a bigger audience thanks to the tips

What did you like best about this story?

The author is both a popular YouTube creator and marketer- so he sees things most authors and "experts" miss

What about J. D. Cullum’s performance did you like?


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