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Publisher's Summary

Beyond Powerful Radio is a complete guide to becoming a powerful communicator for radio, Internet, TV, public speaking - for anyone who wants to learn to communicate powerfully. It's a cookbook for communicators and broadcasters to improve. It's practical; it's easy. You'll find techniques to create content, produce and host a show, grow an audience, news gathering, coverage of investigative and breaking stories, and writing and delivering commercial copy. Plus how to make money with your show, sales and marketing, and build programming for news, talk, producers, citizen journalism, copywriting, sales, commercials, promotions, production, research, fundraising, and more.
Plus: tips to assemble a winning team; develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and research and grow your audience.
Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities and storytellers.
©2011 Focal Press and Valerie Geller (P)2015 Valerie Geller
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Customer Reviews

Most Helpful

By Valerie Geller on 10-08-15

How to Find What You Need in This Book

If you could sum up Beyond Powerful Radio in three words, what would they be?

If you want to communicate more powerfully, and get, keep and grow your audience across all platforms - read this!

Any additional comments?

BEYOND POWERFUL RADIO chapters show up in audible only as numbers, so if you’re looking for something specific,you may find the following navigational map with the correlating chapters useful - so you can more easily find what you need to become a more powerful communicator and fully use this book: <br/><br/>1 – Book Opening By Valerie Geller<br/>2 Foreword by Tom Taylor, read by Barbara Blake<br/>3 Powerful Communicator-Quick Start Pages <br/> TOOLS Creating Content Across Any Platform<br/>4. Creating Powerful Content – No Longer “Just Radio” <br/>5. Are you a Generator or a Reactor? <br/>6. Personality Radio, Morning Shows <br/>7. From Rock to Talk (and anyone who wants to do a talk show!) <br/>8. Local vs. National Programming <br/>9. Performance & Formatics: Now that You’re On the Air…<br/>10. Finding & Developing Talent <br/>11. Airchecking <br/>12. Managing High Ego Talent <br/>13. Avoiding Burnout <br/>14. Show Prep <br/>15. Producers – Facing the Blank Page <br/>16. Talk Shows <br/>17. Call Screening <br/>18. Interview Techniques - for Journalists, Talk show Hosts & Music Personalities <br/>19. Public Service <br/>20. Becoming a Powerful Storyteller <br/>21. Your Voice – Improving Your Instrument <br/> News Chapters <br/>22. Creating Powerful News <br/>23. In Case of Emergency – What to do <br/>24. Citizen Journalism <br/>25. Traffic & Weather Together <br/>26. News-Writing <br/>27. News Anchoring <br/>28. Multi-version News <br/>29. Integrating News & Talk <br/>30.. Integrating TV, Radio & the Web <br/>IV. Working Across Multi-Platforms <br/>31. Audio Communication Across Multiple Delivery Platforms: <br/>– Broadcasting, Streaming, Video, Social Media, Podcasting, and Beyond... <br/>V. Marketing Content <br/>32. Promotion <br/>33. Branding – Building Your Brand Beyond Radio <br/>VI. Making Money <br/>34. Sales and Commercials <br/>35. Fundraising and Giving <br/>VII. Understanding the Audience <br/>36. LifeStage Demographics <br/>37. Research <br/>VIII. Final Notes <br/>38. Final Notes <br/>39. Thank you and Acknowledgements <br/>40. About the Author – Valerie Geller<br/>41. End. Copyrights. <br/>

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By JCALdigital on 10-04-15

Some great insights I'll be taking to my Podcasting.

Not as much here for Podcasters as I was lead to believe... but what is applicable to Podcasting is incredibly insightful, intelligently explained, and most importantly deeply researched.

Valerie herself is a great narrator, and her guests add some real weight to this program.

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3 of 3 people found this review helpful

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