Beware the Next Big Thing (Harvard Business Review)
- Narrated by: Todd Mundt
- Length: 21 mins
- Release date: 05-14-14
- Language: English
- Publisher: Harvard Business School
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Julian Birkinshaw, a professor of strategy and entrepreneurship at the London Business School, reports on how it’s easy to get swept up in the glamour of a new idea, but not every management innovation will produce rewards for your company.This article was first published in the May 2014 issue of Harvard Business Review.
©2014 by the President and Fellows of Harvard College, All Rights Reserved (P)2014 Audible Inc.