Beware the Next Big Thing (Harvard Business Review)

  • by Julian Birkinshaw
  • Narrated by Todd Mundt
  • 0 hrs and 21 mins
  • Periodical

Publisher's Summary

Julian Birkinshaw, a professor of strategy and entrepreneurship at the London Business School, reports on how it’s easy to get swept up in the glamour of a new idea, but not every management innovation will produce rewards for your company.This article was first published in the May 2014 issue of Harvard Business Review.


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Book Details

  • Release Date: 05-14-2014
  • Publisher: Harvard Business School