• Beware the Next Big Thing (Harvard Business Review)

  • By: Julian Birkinshaw
  • Narrated by: Todd Mundt
  • Length: 21 mins
  • Periodical
  • Release date: 05-14-14
  • Language: English
  • Publisher: Harvard Business School
  • 3 out of 5 stars 3.0 (1 rating)

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Publisher's Summary

Julian Birkinshaw, a professor of strategy and entrepreneurship at the London Business School, reports on how it’s easy to get swept up in the glamour of a new idea, but not every management innovation will produce rewards for your company.This article was first published in the May 2014 issue of Harvard Business Review.

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©2014 by the President and Fellows of Harvard College, All Rights Reserved (P)2014 Audible Inc.
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