Behind the Cloud

  • by Marc Benioff, Carlye Adler
  • Narrated by Ax Norman
  • 7 hrs and 59 mins
  • Unabridged Audiobook

Publisher's Summary

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

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Customer Reviews

Most Helpful

Great advice from an IT revolutionary

I thought this book was fantastic and very inspiring. It is not everyday you get to take lessons from one of the people who is shaping the modern business world.

Great tips on what works, what doesn't, moving forward and all sorts of ins and outs from someone who has been there. I watched this company since before the turn of the century and I remain very inspired by this entire story.

If you want to start your own business, and you feel as though they are all lined up against you, then this book is for you.
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- Daryl

More Cloud Please

Marc provides some good history of his company and advice on starting a business. I would have really liked to have had more about cloud computing itself. The topic is so hot, that knowing how a specific company uses it would have been very useful.
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- Roger Smith "Say something about yourself!"

Book Details

  • Release Date: 11-09-2009
  • Publisher: Audible Studios