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Publisher's Summary

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.
©2009 Mark Benioff; (P)2009 Audible, Inc.
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Customer Reviews

Most Helpful
5 out of 5 stars
By Daryl on 08-13-10

Great advice from an IT revolutionary

I thought this book was fantastic and very inspiring. It is not everyday you get to take lessons from one of the people who is shaping the modern business world.

Great tips on what works, what doesn't, moving forward and all sorts of ins and outs from someone who has been there. I watched this company since before the turn of the century and I remain very inspired by this entire story.

If you want to start your own business, and you feel as though they are all lined up against you, then this book is for you.

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2 of 2 people found this review helpful

4 out of 5 stars
By Shaun on 09-16-15

Great book with some great content

Heads of SAAS companies should all read this book! Marc has some great insights to share, and the book is full of them. I bought the paper version as well to jot down notes and go back to key points and ideas.

The narrator is difficult to follow though, because his intonation and pace is off, perhaps Marc's writing voice just doesn't match the narration.

Highly recommended.

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1 of 1 people found this review helpful

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Customer Reviews

Most Helpful
3 out of 5 stars
By Kim G. on 05-24-15

Easy read

An easy read, quite interesting at times but not much to learn from (considering the success of the company). Written by a fixed mindset it seems; successes are personal contributions, failures aren't mentioned or referred to with "us".

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1 of 2 people found this review helpful

4 out of 5 stars
By Vinnie on 04-28-15

Recommended for any aspiring Entrepreneur

Provides valuable insights into striking the balance between being the disruptive scrappy startup and the age old accepted ways of working.

The approach to philanthropy was particularly inspiring.

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0 of 1 people found this review helpful

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Customer Reviews

Most Helpful
4 out of 5 stars
By Liam on 02-09-17

Great for business development.

Good book for business development. He offered great insights into problems the business faced and how it effected the company.

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5 out of 5 stars
By Jag on 09-21-16

Best ever

Loved it... It is a Must listen for every entrepreneur. Inspiring story and some key lessons. Thank you Marc!

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