Behind Every Good Decision

  • by Piyanka Jain, Puneet Sharma
  • Narrated by Karen Saltus
  • 5 hrs and 49 mins
  • Unabridged Audiobook

Publisher's Summary

List the hottest buzzwords in business today and "analytics" is bound to come out near the top. But to most people, analytics implies complex tools and technical experts manipulating massive amounts and varieties of information (i.e.,"Big Data"). But complex Big Data analytics isn't the only game in town. And many people don't realize that a business doesn't need data scientists and complex tools to derive useful information and valuable benefits from any amount of raw data (e.g., names, behaviors, zip codes, demographics, sales statistics, etc.). Now Piyanka Jain and Puneet Sharma have defeated the myth that analytics is "rocket science" - and that only Big Data matters. In Behind Every Good Decision, they demonstrate how you can leverage the data you've got to generate valuable insights and drive countless smart business decisions. Best of all, the techniques for solving 80 percent of all business problems can be solved by any professional using only a Microsoft Excel spreadsheet! - and the authors show you how. Among the fascinating things you'll learn and apply from this engaging, easy-to-understand book are:


How to use a unique, remarkably effective, streamlined method called "BADIR" for short, that works in any industry and will help you move from data to decisions in just five steps
How this tool can help you improve customer experiences, optimize your work flow, predict the rate of customer churn, and determine which among several business propositions should be the focus of your attention
The four most commonly used analytics methodologies
Tools you can use for storing, reporting, and analyzing data
The kinds of people who should be chosen for an analytics team

With this book, you'll see that business analytics is a simple problem-solving tool. Done right, your analytics effort can make for happier customers, better products, agile business practices, more productive employees, bigger revenues, and fatter profits - not to mention delighted bosses. And with the help of Behind Every Good Decision, you'll be able to launch that effort right from your own laptop. It's time to see how.

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What the Critics Say

"If you want to learn how to set up an analytics-driven organization and compete with analytics, then this book is for you." (Steve Berkowitz, CEO, Move, Inc.)

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Customer Reviews

Most Helpful

Might be better NOT as audio

Would you try another book from Piyanka Jain and Puneet Sharma and/or Karen Saltus?

Maybe. I felt that I got some concepts and inspiration but I didn't get the nitty-gritty I was hoping for. More technical details on tools and techniques... The case studies/examples were somewhat interesting but not what I thought I would get. I would buy another book from them after more careful consideration of reviews and samples of the audio and print information available.


Has Behind Every Good Decision turned you off from other books in this genre?

No


Which character – as performed by Karen Saltus – was your favorite?

While a pleasant voice I did occasionally have trouble distinguishing some letters. Note that I listen while driving, not in a quiet space, so not ideal conditions.


You didn’t love this book... but did it have any redeeming qualities?

The basic premise was good.


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- Fritz

Useful straightforward up-to-date knowledge.

A comprehensive and easily accessible introduction to analysis. I found it a good guide in searching trough my first data set, segmenting and finding correlations. Ended up buying the printed book for better to benefit from tables and illustrations.
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- Jo

Book Details

  • Release Date: 11-05-2014
  • Publisher: Gildan Media, LLC