Beer School

  • by Steve Hindy, Tom Potter
  • Narrated by Steve Hindy, Tom Potter
  • 11 hrs and 2 mins
  • Unabridged Audiobook

Publisher's Summary

Is this a book for beer aficionados or business enthusiasts? Both, and it's as refreshing as a cold brew.In Beer School, authors and entrepreneurs Steve Hindy and Tom Potter share the improbable saga of Brooklyn Brewery, the company they grew from a home-brew hobby into a multimillion-dollar business - all in the most competitive beer market in the United States.
If you have a thirst for entrepreneurial success, drink up. If you are a business manager or owner and want fresh ideas and insight, tap in. You'll learn entrepreneurial basics, plus some things textbooks don't teach you, as you follow the company's successes (and a few failures) and find out about:

  • Creating that all-important first business plan

    Getting financing and/or recruiting investors

    Using guerilla marketing, publicity, and community involvement to attract attention

    Keeping employees educated and motivated

    Partnering on events and networking for opportunities

    Keeping your cool when the Mafia comes calling

    Hiring "virgins" - why veteran salespeople can have problems in start-ups

    Managing people, finances, expectations, and growth

    Surviving a vociferous attack in Las Vegas when the odds against you are 8-to-1From the beginning, the odds were against Steve and Tom. It's estimated that eight out of ten businesses fail in their first year. Yet these entrepreneurs succeeded in a competitive arena dominated by mega-corporations and mega-money. The brew they began making in a Brooklyn brownstone over 20 years ago is now sold around the world. Their story, recounting the fears and obstacles they faced and the decisions and successes they shared, will inspire you. Like discovering the perfect brew or starting a business, reading this book is a heady experience. Cheers!

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  • What the Critics Say

    "Its counsel is sound and its prose lively, and it should appeal to both wannabe industrialists and beer drinkers, not that those categories are mutually exclusive....they offer a compelling model and a heartening story." (Publishers Weekly)

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    Customer Reviews

    Most Helpful

    Good story, bad narrator

    Would you try another book from Steve Hindy, and Tom Potter and/or Steve Hindy, and Tom Potter?

    I would if they didn't narrate it.


    If you’ve listened to books by Steve Hindy, and Tom Potter before, how does this one compare?

    This is my first one.


    What didn’t you like about Steve Hindy, and Tom Potter’s performance?

    Steve Hindy trips over his own words (that he has written himself!) and has very strange cadence. Tom Potter does make up for it a little bit, but not enough to save this book.


    Do you think Beer School needs a follow-up book? Why or why not?

    No, it is a complete story of the Brooklyn Brewery for Tom and Steve.


    Read full review

    - Chris - Audible "I'm an Audible editor, and I think this quote sums it up: "A voice is such a deep, personal reflection of character." - Daniel Day-Lewis"

    Good Business Book, Bad Beer Book

    I like beer, I'm not really interested in starting a publicly traded multimillion dollar business. I did still find the book interesting and learned about the risks and drive in the business world. Definitely deterred me from starting any type of business. I run a small one man painting business. That's good enough for me, don't have to worry about funds to people to hire/fire. Book also gave a lot of incites to working in a business relationship between two people. So if you and your buddy are thinking about starting a business together this would be a very enjoyable business book to read together about a fun product. If you love beer and want to learn about beer making, or if your a home-brewer (like me) and are thinking about selling a couple bottles (vs. starting a huge beer making business) this is not the book for you. But if your thinking about starting a large brewery or any type of large company this is a very good book for that.
    Read full review

    - Eric "Eric"

    Book Details

    • Release Date: 09-07-2009
    • Publisher: Audible Studios