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Publisher's Summary

Is this a book for beer aficionados or business enthusiasts? Both, and it's as refreshing as a cold brew.In Beer School, authors and entrepreneurs Steve Hindy and Tom Potter share the improbable saga of Brooklyn Brewery, the company they grew from a home-brew hobby into a multimillion-dollar business - all in the most competitive beer market in the United States.
If you have a thirst for entrepreneurial success, drink up. If you are a business manager or owner and want fresh ideas and insight, tap in. You'll learn entrepreneurial basics, plus some things textbooks don't teach you, as you follow the company's successes (and a few failures) and find out about:
  • Creating that all-important first business plan

    Getting financing and/or recruiting investors

    Using guerilla marketing, publicity, and community involvement to attract attention

    Keeping employees educated and motivated

    Partnering on events and networking for opportunities

    Keeping your cool when the Mafia comes calling

    Hiring "virgins" - why veteran salespeople can have problems in start-ups

    Managing people, finances, expectations, and growth

    Surviving a vociferous attack in Las Vegas when the odds against you are 8-to-1From the beginning, the odds were against Steve and Tom. It's estimated that eight out of ten businesses fail in their first year. Yet these entrepreneurs succeeded in a competitive arena dominated by mega-corporations and mega-money. The brew they began making in a Brooklyn brownstone over 20 years ago is now sold around the world. Their story, recounting the fears and obstacles they faced and the decisions and successes they shared, will inspire you. Like discovering the perfect brew or starting a business, reading this book is a heady experience. Cheers!
  • ©2007 Steve Hindy and Tom Potter; (P)2009 Audible, Inc.
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    Critic Reviews

    "Its counsel is sound and its prose lively, and it should appeal to both wannabe industrialists and beer drinkers, not that those categories are mutually exclusive....they offer a compelling model and a heartening story." (Publishers Weekly)
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    Customer Reviews

    Most Helpful
    3 out of 5 stars
    By Chris - Audible on 10-14-11

    Good story, bad narrator

    Would you try another book from Steve Hindy, and Tom Potter and/or Steve Hindy, and Tom Potter?

    I would if they didn't narrate it.

    If you’ve listened to books by Steve Hindy, and Tom Potter before, how does this one compare?

    This is my first one.

    What didn’t you like about Steve Hindy, and Tom Potter’s performance?

    Steve Hindy trips over his own words (that he has written himself!) and has very strange cadence. Tom Potter does make up for it a little bit, but not enough to save this book.

    Do you think Beer School needs a follow-up book? Why or why not?

    No, it is a complete story of the Brooklyn Brewery for Tom and Steve.

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    5 of 5 people found this review helpful

    4 out of 5 stars
    By Richard on 04-28-13

    Awesome book, horrible narrators!

    A great story and a classic example of why you should NEVER allow the authors to read their own books! Tom almost put me to sleep every time he opened his mouth!

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    2 of 2 people found this review helpful

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    Customer Reviews

    Most Helpful
    5 out of 5 stars
    By James S. on 05-30-16

    Excellent business advice - a brilliant honest and open insightful look into a craft breweries challenges

    A really great business book completely honest and openly on the two founders handling of all the key challenges they faced from formation through all its growth. Highly recommend

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    4 out of 5 stars
    By Struan on 04-11-15

    Great book, poor narration.

    Great content and very helpful both in business and beer. The major downside is it is poorly narrated by Steve Hindy making it a chore to listen to.

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