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I found this quick read a great mix of marketing, psychology of personality, and personal development. Rather than focusing on products or services, this book focuses on how to ponder, develop, market, and maintain personal values and characteristics. While the book was focused mainly on business environments, a large amount of the personality traits and skills are useful outside of work too. Personalities aside, this book certainly isn't an all around solution to marketing, but the topics and techniques can lead to enhanced and individualized mentalities and perspectives.
3 of 3 people found this review helpful
Would you try another book from David McNally and Karl D. Speak and/or Xavier Smith?
I would try another book from the authors, but that narrator needs not narrate any more. His reading is choppy, it almost sounds like he doesn't know how to read. He has no personality. It's obvious he was chose to narrate because of his deep voice, but he isnot good at this at all.
1 of 2 people found this review helpful