You're on a road trip with an old man and a younger one.
Business stories are told. Wisdom is revealed. A new perspective emerges. Companies like Costco and Kodak, General Motors and Walmart provide color and texture as they appear on the horizon and in the rearview mirror. Real companies. Real decisions. Real outcomes. Jeff Bezos and Amazon give this road trip its rhythm as the four pillars of their success are made plain. It's a wonderful success, easily repeated, even by a lemonade stand. But only if you understand the importance of the marshmallow.
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Transform your business (life) with this framework
It's a quick listen.
But there's value in almost every minute.
There *was* a story. Most business books don't lay out a story for their concepts. Yes, the story was lame, and felt forced but it really helped the concepts to be sticky.
Eisenberg's best book no movie.
The Amazon framework is a great prelude to Eisenberg's Buyer Legends process. Worthwhile.
- Amazon Customer
The Most Engaging Business Book Ever
I plan on listening to this audio book every year. It's packed with timeless principles that need to be re-enforced through repetition and reflection on your progress.
There are a quite few things I like about this book. First, the metaphor of “the ocean of life” was a very powerful story element, as well as many others. Second, I was impressed by the simplicity of complex concepts, which made it quite easy to reflect on.
Very engaging and approachable performance. The storyline reenforced many of the concepts directly, adding a level of depth to the application of the lessons.
This is one you can easily listen to in one sitting on a plane ride or a long drive and absorb it fully from beginning to end.
This book is packed with foundational principles to build and grow any business. Highly recommended.
- Bobby Hewitt