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Publisher's Summary

Forget everything you think you know about branding and "starting a business", and throw out your "how to write a business plan" workbook. It's never been easier to capitalize on the knowledge and expertise you already have, and with a few simple steps you can start making more doing what you love like the badass that you are. Whether you are still employed and dream of being your own boss, or you're self-employed but have always struggled to find clients, Badass Your Brand is the quickest way to start attracting high paying clients and building a reputation that will afford you the freedom of lifestyle that you want - without the startup costs. This step-by-step guide to turning your expertise into profit with no startup costs teaches:

How Pia & Steve went from $40,000 in debt working 100 hours per week, to making $500,000 in the next 12 months just selling their services, and without paying for advertising
How to stand out from the competition and stop being a me-too brand
How to stop chasing business, and instead focus on doing what you do best as a way to attract your ideal, top-tier clients
How to charge more than your competitors and still win the business
How to price your services to achieve freedom

This isn't some get-rich-quick scheme, these are tried and true principles presented in a uniquely tangible and easy to follow format. The formulas, worksheets and mind-bending questions in this book will make you completely rethink your business and get you on a clear path to success.
©2017 Pia Silva Wasterval (P)2017 Pia Silva Wasterval
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Customer Reviews

Most Helpful
5 out of 5 stars
By Cristiano on 04-06-18

A different angle to required conversations

Great energy through the whole book. Very easy to listen. Love the fact that she approaches how a business should have a different angle and important questions that every business should make, is really important. Chapter 8 is a must listen and get the workbook because that is a must have. A bad ass book =)

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5 out of 5 stars
By Chris Winkler on 04-06-18

Must Read for Brands without Identity

After years of not being willing to be the identity behind my personal brand, Pia’s insights & framework have given me the courage to step into building my badassbrand. I’ve spent years as a generalist making it hard for any audience to self-identify with our brand. With Pia’s help, we will transcend this!! Thank u Pia!!

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