B2B Marketing Confessions

  • by John J. Wall
  • Narrated by John J. Wall
  • 5 hrs and 13 mins
  • Unabridged Audiobook

Publisher's Summary

What's the Truth About Marketing? Contrary to the popular belief that marketing is advertising, listen to the confessions of an insider to learn how marketing affects every step of the customer lifecycle. From product design, to building awarness, selling, and keeping customers happy, this book covers all the basic principles and gives you tactics, tips and tricks to succeed (including best practices for Salesforce.com)!

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Customer Reviews

Most Helpful

B2B Marketing

Would you try another book from John J. Wall and/or John J. Wall?

No


What was most disappointing about John J. Wall’s story?

He talks way to quickly.


Who would you have cast as narrator instead of John J. Wall?

Yes


You didn’t love this book... but did it have any redeeming qualities?

A lot of the content was very good however he seemed to be racing through to get to the end.


Any additional comments?

I felt myself getting more angry as I listened.

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- Cynthia "Fascinated by life and purpose."

Only for First Timer to Email Marketing

... But really... Only for first timers.

This is a good resource for companies who use email marketing, to share with all the employees who don't really know what you do and how you do it. It will help the designers and assistants, and support staff... etc in understanding the aspects of the biz they aren't directly involved in.

Aside from that .. Don't waist your time.
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- Pancho

Book Details

  • Release Date: 03-06-2014
  • Publisher: M Show Productions II, LLC