B2B Marketing Confessions

  • by John J. Wall
  • Narrated by John J. Wall
  • 5 hrs and 13 mins
  • Unabridged Audiobook

Publisher's Summary

What's the Truth About Marketing? Contrary to the popular belief that marketing is advertising, listen to the confessions of an insider to learn how marketing affects every step of the customer lifecycle. From product design, to building awarness, selling, and keeping customers happy, this book covers all the basic principles and gives you tactics, tips and tricks to succeed (including best practices for Salesforce.com)!

More

See More Like This

Customer Reviews

Most Helpful

difficult to listen to

Would you try another book from John J. Wall and/or John J. Wall?

No I would not, it was all about computer systems and not marketing as I had imagined


What could John J. Wall have done to make this a more enjoyable book for you?

he should have used professional voices as he was rushed and very hard to follow


Who would you have cast as narrator instead of John J. Wall?

almost anyone....


Read full review

- Julie Turner

B2B Marketing

Would you try another book from John J. Wall and/or John J. Wall?

No


What was most disappointing about John J. Wall’s story?

He talks way to quickly.


Who would you have cast as narrator instead of John J. Wall?

Yes


You didn’t love this book... but did it have any redeeming qualities?

A lot of the content was very good however he seemed to be racing through to get to the end.


Any additional comments?

I felt myself getting more angry as I listened.

Read full review

- Cynthia

Book Details

  • Release Date: 03-06-2014
  • Publisher: M Show Productions II, LLC