What's the Truth About Marketing? Contrary to the popular belief that marketing is advertising, listen to the confessions of an insider to learn how marketing affects every step of the customer lifecycle. From product design, to building awarness, selling, and keeping customers happy, this book covers all the basic principles and gives you tactics, tips and tricks to succeed (including best practices for Salesforce.com)!
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difficult to listen to
No I would not, it was all about computer systems and not marketing as I had imagined
he should have used professional voices as he was rushed and very hard to follow
- Julie Turner
He talks way to quickly.
A lot of the content was very good however he seemed to be racing through to get to the end.
I felt myself getting more angry as I listened.