Authenticity: The Head, Heart, and Soul of Selling

  • by Ron Willingham
  • Narrated by Ron Willingham
  • 7 hrs and 20 mins
  • Abridged Audiobook

Publisher's Summary

Most sales training focuses on getting to know the product, analyzing the market, and identifying the competition, but there is more to sales success than that. Successful selling takes three types of preparation:


The what: knowing the product, the industry, and the competition
The how: applying the knowledge, enhancing social interaction, developing relationships, and dealing with emotional ups and downs
The why: understanding the customer's purpose, intention, values, inner belief boundaries, and self-value
Emotional factors are powerful contributors to sales success. In this audiobook, you will go beyond the what to the how and why, and learn whole-being selling - selling that utilizes the head, heart, and soul and brings mental, emotional, and spiritual forces together. Sales expert Ron Willingham shares new discoveries about the deeper causes of sales success or failure, and offers a step-by-step guide to:


Develop stronger client relationships through enhanced social skills
Increase the value you bring to customers (and feel more worthy of success and compensation)
Boost sales by learning and applying the fundamentals of client-focused selling

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What the Critics Say

"Authenticity guides one to create a strong personal character, lovingly put into service to the larger whole of humanity, as a rich foundation for a satisfying and successful life in all fields of endeavor." (William A. Tiller, Ph.D., Professor Emeritus, Stanford University, author of Science and Human Transformation)

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Book Details

  • Release Date: 01-06-2015
  • Publisher: Gildan Media, LLC