Attracting and Retaining Corporate Sponsorship

  • by Nancy Michaels
  • Narrated by Nancy Michaels
  • 0 hrs and 59 mins
  • Speech

Publisher's Summary

Learn the steps needed to develop innovative and mutually beneficial sponsorship relationships. Nancy Michaels divulges the simple 10-step process that she used to gain over $200,000 in sponsorships in one year.
You'll learn how to:


Generate a fabulous idea sponsors will embrace
Identify and ensure that the corporate vision and goals are in alignment with what your idea accomplishes
Introduce this idea to the highest-level person within the corporation
Present an outstanding proposal/offer
Under-promise and over-deliver
Always be willing to increase your value by offering sound advice, even when it's not to your advantage
Be prepared to pounce when you hit the mark
Treat the sponsor as a valued client

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Customer Reviews

Most Helpful

just a lousy interview

This doesn't really tell you how to get a sponsor. It's a poor quality interview over the telephone thats filled with plugs. I'm very unhappy I bought it. Audible shouldn't even sell this.
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- Christopher W Chrebet

Don't waste your money on this.

This is basically an interview that was done on the telephone. Almost no actual substance in the entire hour that this goes on.
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- Robert H.

Book Details

  • Release Date: 09-12-2005
  • Publisher: SpeakerNet News