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You will not be disappointed. Little slow start until 40-445 minutes and watch out. You'll have to pull over (if driving) every few minutes to write down an idea that hits you!
17 of 18 people found this review helpful
Would you try another book from Jim F. Kukral and/or Walter Dixon?
This is roughly my 30th download and my first review.
Cattle farmers don't paint their cows purple, but the author of this book would seem to suggest that they should. (See Seth Godin's Purple Cow.) Unlike the author of this book, I believe that the purpleness of the cow (the mojo of the product) is rooted in the product's value proposition, not in its superficial promotion.
I recently read Lean Start Up, Delivering Happiness, and Flow. Those books reflect what I believe business is about, which is creating value intelligently and with high integrity. Those authors are intelligent and mature, and they have clear ideas that are sufficiently novel.
This book is about creating hype without regard to creating value. And the tone is repulsive.
13 of 14 people found this review helpful
This book is 7 hours 52 minutes but would have been so much better if it had been about a third as long. The narration is so desperately dull that if you were stuck in a lift with the narrator and he struck up a conversation with you, you'd want to beat him to death after a few minutes just to shut him up.
Having said all that, if you persevere and ignore the authors self promotion and irrelevant examples, there are some little nuggets of gold in here. If you have the time and patience and the willingness to sort the wheat from the chaff, go for it.
3 of 3 people found this review helpful
This was a complete waste of a download. This is really basic stuff... perhaps if you fell into a coma in 1984 and only just woke up you might find it useful.