Part narrative, part business book, Architect and Entrepreneur is filled with contemporary, relevant, fresh tips and advice from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practices of architecture and interior design.
Embarking on a new business venture is intimidating. You have questions, but many of the resources available to help entrepreneur architects and interior designers start their design businesses lack timeliness and relevance. Most are geared toward building colossal firms like SOM and Gensler using outdated methods and old business models.
If you're an individual or small team contemplating starting a design business, this is your field guide, crafted to inspire action.
Using the lean start-up methodology to create a minimum viable product, the handbook encourages successive small wins that support a broader vision, enabling one to think big, start small, and learn fast.
It's a unique take on design practice viewed through the lens of entrepreneurship and is designed to answer the questions all new business owners face, from the rote to the existential.
Business models (old and new)
Marriage of business and design
Branding and naming (exercises and ideas)
Internet marketing strategies
Passive income ideas
Setting your fee
Standard operating procedures (SOPs)
Securing the work
Building a business isn't a singular act; it's a series of small steps. Using the outline found in Architect and Entrepreneur, you can start today. The chapters are organized to guide you from idea to action. Rather than write a business plan, you'll be challenged to craft a brand, and you'll sell it using new technologies.
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Very worthwhile and full of practical advise
If you're thinking about starting a small firm or going out alone as an architect or related design profession, this book is well-worth your time.
Covering everything from branding, marketing, selling yourself to (and vetting) clients and operating proceedures, to questions to ask yourself before you start, it touches on all the bases. And as a book from a perspective of someone who has sucessfully started their own small firm, it's not just theoretical, but I found it chalk-full of practical advise and pitfalls to avoid.For those outside of the United States, note that the parts on business structures, licensing, legal and tax implications are sometimes U.S.-specific, but nonetheless many of the same concepts apply elsewhere, even if the specifics differ. I found this didn't detract from the book as a whole, just something to be aware of.The parts I found most valuable were those on choosing your niche / unique selling proposition, and on Eric's process for turning leads into clients - and identifying those leads you don't want as clients.
A Good Guide to setup your Architectural Business
The book describe each step in a very comprehensive way. It is easy to follow and provide with good advice to how to start your architectural business
This book can easily be listened in one sitting. I used my commute time to listen the book.
This book has been invaluable to me in helping me understand the total process, finances and all of the daily tasks of starting up, running, maintaining, and succeeding in your architectural firm.
Thank you very much Eric! Can't wait to start listening Volume II.