Apple iPhone Marketing Case Analysis

  • by Trevor Clinger
  • Narrated by Nathan Yoder
  • 0 hrs and 11 mins
  • Unabridged Audiobook

Publisher's Summary

Who would have thought that audio compact disk players would have been considered antique technology in today's world? Well, the iPhone may be next at entering into the antique line-up. With numerous competitors, it's important to identify what Apple does right in the concepts of marketing, but it's also important to understand Apple's flaws. This case analysis was done for a marketing class in attempts to classify a product and give an opinionated determination on how Apple could increase revenue using the iPhone. My credentials are that I hold an Associates of Business Management Technology, and I also am a Senior in an Undergraduate program to receive a Bachelor's Of Business Administration.

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Customer Reviews

Most Helpful

Perfect example of a great biz case study!!!

What made the experience of listening to Apple iPhone Marketing Case Analysis the most enjoyable?

It was cool to learn how apple markets their products. The author took a great perspective on the company of Apple and I'm looking for ward to more books from this author!


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- Ntussia

Book Details

  • Release Date: 10-06-2014
  • Publisher: Trevor Clinger