Regular price: $3.95

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $3.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

Who would have thought that audio compact disk players would have been considered antique technology in today's world? Well, the iPhone may be next at entering into the antique line-up. With numerous competitors, it's important to identify what Apple does right in the concepts of marketing, but it's also important to understand Apple's flaws. This case analysis was done for a marketing class in attempts to classify a product and give an opinionated determination on how Apple could increase revenue using the iPhone. My credentials are that I hold an Associates of Business Management Technology, and I also am a Senior in an Undergraduate program to receive a Bachelor's Of Business Administration.
©2014 Trevor Clinger (P)2014 Trevor Clinger
Show More Show Less

Customer Reviews

Most Helpful

By Ntussia on 01-25-17

Perfect example of a great biz case study!!!

What made the experience of listening to Apple iPhone Marketing Case Analysis the most enjoyable?

It was cool to learn how apple markets their products. The author took a great perspective on the company of Apple and I'm looking for ward to more books from this author!

Read More Hide me
See all Reviews
© Copyright 1997 - 2017 Audible, Inc