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Publisher's Summary

When you think of a great business, you often think of its clients. They’re not just happy customers; they’re raving fans who’ll take time out of their day to tell you or anyone within range just how much they love that business. They’ll line up before dawn for its latest product offering, create buzz, and treat the brand as a personal status symbol. Does your business have super-fans like this? Do you want them? If so, ...And the Clients Went Wild! is your essential marketing toolbox for fostering the fans whose word-of-mouth will drive your growth to exponential levels.
Focusing on the practical—what’s worked for a wide range of businesses—and employing an eclectic mix of methods, platforms, and technologies, this go-to guide shows you five key principles for cultivating passionate and vocal clients. Access a complete playbook of techniques and approaches for connecting with clients as well as a template to build your own successful strategy.
...And the Clients Went Wild! reveals how:

A gas station—yes, a gas station—differentiated itself and created a loyal following
A highly successful small business was started with less than $1,000... and smartpartnerships
Product awareness goes viral in the hands of the right “connectors
Effective client communication built an entire financial services business
Superior execution accomplishes marketing miracles every day
Businesses get celebrity status with their customers by taking advantage of current events and hot topics
You can use social media and traditional media separately and together to build excitement and win fans over
There’s a difference between feeling okay about a business and feeling complete, wild enthusiasm for it. If you want your customers to talk up your business at every opportunity, generate lasting word-of-mouth and highly valuable referrals. ...And the Clients Went Wild! is the only marketing playbook you need. Start using its proven game plan today, and discover just how powerful your biggest fans can be!
©2010 Maribeth Kuzmeski (P)2010 Gildan Media Corp
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Critic Reviews

“The best hands-on book on contemporary marketing I’ve seen. Highly recommended!” (Alexander Hiam, author of Marketing For Dummies)
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Customer Reviews

Most Helpful
5 out of 5 stars
By Just some guy on 02-07-11

My Prediction for this book: Best Seller!

I wasn't sure what to think before using my audible credit on this audio book, because so many of these books have far better titles than actual content. It started out a bit slow for my taste, but once I made it through the first two chapters... I can say without a doubt, that this book actually lives up to its name.

This is not a motivational book, filled with new-age fluff and stuff. If you are a lazy person, with no self-drive, and want to "use the power of your mind to control the universe???, this book will not work for you. In addition, if you already have marketing experience, you may find some of the information redundant, but I think it is still worth a listen. There isn???t a perfect book that could possible address every situation for every person, but at this point in time, this is the best thing I have found for me personally.

As I stated before, the information in this audio book isn't new, and there is nothing new under the sun, but I will say that the author's approach to delivering the content with real world examples of how well-known, successful companies have used specific marketing formulas to create customer-loyalty like that of fans of professional sports team; and how you might consider ways to use those techniques in your situation. Some information did not apply to my situation, but it was still good information nonetheless. If you only obtain one new customer from what you learn in this audio book, it is worth taking action right now.

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3 of 3 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By Norbert on 03-31-11

Marketing Book with Actionable Content

There are many business books out there that are purely theoretical. '...The Clients Went Wild' is different, lots of relevant examples, case studies and actionable content.

The author also goes into great detail explaining the five principles of effective marketing. This alone is a great help to business people struggling to develop a coherent marketing plan.

I'd recommend this book without any hesitation to anyone looking for hands-on marketing advice.

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