• Analysis of Geoffrey Moore's Crossing the Chasm

  • By: Milkyway Media
  • Narrated by: Dwight Equitz
  • Length: 9 mins
  • Unabridged Audiobook
  • Release date: 09-14-17
  • Language: English
  • Publisher: Milkyway Media
  • 5 out of 5 stars 5.0 (1 rating)

Regular price: $3.95

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Publisher's Summary

Please note: This is an analysis of Crossing the Chasm, not the original book.
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Consumers (1991, third edition published in 2014) by Geoffrey Moore is a guide for high-tech companies that wish to transition successfully from a small, technically minded customer base to a larger general market.
Customers within a given market adopt new products at different points during their development....
Purchase this in-depth analysis to learn more.
©2017 Milkyway Media (P)2017 Milkyway Media
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