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Analysis of Disney Institute’s Be Our Guest
- Narrated by: Conner Goff
- Length: 26 mins
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Analysis of Disney Institute’s Be Our Guest
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Publisher's summary
Be Our Guest: Perfecting the Art of Customer Service (2011) by Disney Institute and Theodore Kinni outlines the Walt Disney Company's approach to customer service. Disney Institute, the company's professional development arm, trains people from other businesses, nonprofits, and government agencies to adapt Disney's customer service strategies for their own organizations.
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