Am I Being Too Subtle?

  • by Sam Zell
  • Narrated by Sam Zell
  • 8 hrs and 57 mins
  • Unabridged Audiobook

Publisher's Summary

The traits that make Sam Zell one of the world's most successful entrepreneurs also make him one of the most surprising, enigmatic, and entertaining mavericks in American business.
Self-made billionaire Sam Zell consistently sees what others don't. From finding a market for overpriced Playboy magazines among his junior high classmates, to buying real estate on the cheap after a market crash, to investing in often unglamorous industries with long-term value, Zell acts boldly on supply and demand trends to grab the first-mover advantage. And he can find opportunity virtually anywhere - from an arcane piece of legislation to a desert meeting in Abu Dhabi.
"If everyone is going left, look right," Zell often says. To him, conventional wisdom is nothing but a reference point. Year after year, deal after deal, he shuts out the noise of the crowd, gathers as much information as possible, then trusts his own instincts. He credits much of his independent thinking to his parents, who were Jewish refugees from World War II.
Talk to any two people and you might get wild swings in their descriptions of Zell. A media firestorm ensued when the Tribune Company went into bankruptcy a year after he agreed to steward the enterprise. At the same time, his razor-sharp instincts are legendary on Wall Street, and he has sponsored over a dozen IPOs. He's known as the Grave Dancer for his strategy of targeting troubled assets, yet he's created thousands of jobs. Within his own organization, he has an inordinate number of employees at every level who are fiercely loyal and have worked for him for decades.
Zell's got a big personality; he is often contrarian, blunt, and irreverent, and always curious and hardworking. This is the guy who started wearing jeans to work in the 1960s, when offices were a sea of gray suits. He's the guy who told The Wall Street Journal in 1985, "If it ain't fun, we don't do it." He rides motorcycles with his friends, the Zell's Angels, around the world and he keeps ducks on the deck outside his office.
As he writes: "I simply don't buy into many of the made-up rules of social convention. The bottom line is: If you're really good at what you do, you have the freedom to be who you really are."
Am I Being Too Subtle? - a reference to Zell's favorite way to underscore a point - takes listeners on a ride across his business terrain, sharing with honesty and humor stories of the times he got it right, when he didn't, and most important, what he learned in the process.
This is an indispensable guide for the next generation of disrupters, entrepreneurs, and investors.


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Customer Reviews

Most Helpful

Excellent story, but ....

If you could sum up Am I Being Too Subtle? in three words, what would they be?


What was one of the most memorable moments of Am I Being Too Subtle??

The early chapters on Mr. Zell's parents, including their escape from Poland, are important and fascinating.

What didn’t you like about Sam Zell’s performance?

Mr. Zell has many fine qualities. A good, or even mediocre, speaking voice is not one of them. He should have chosen someone else - anyone else - to narrate the book.

Was there a moment in the book that particularly moved you?

Many fine moments. Hard to pick one.

Any additional comments?

I recommend you buy the book in other than audible form.

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- David K. Robbins

One of the best

Pure America: his dad lead and escaped with his whole family from Poland in 1939 before the holocaust. They got to Chicago with nothing. Sam Zell grew up middle class but became a billionaire philanthropist teaching entrepreneurship to millions of people. Learned the importance of risk and being a good person from his dad. Good Jews. Art lover, motorcycle leader, a business maverick with huge cojones and a lot of hutzpah. Amazing story. One of the best.
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- James B. Hooper

Book Details

  • Release Date: 05-09-2017
  • Publisher: Penguin Audio