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It seems some people were offended by the message of this program. Probably because the book exposes how a good story can make you really believe and commit to something whether the story is true or not. The book says that once we decide to believe a story that our brains will do anything to continue to believe it. The book goes on with examples of how and why stories have worked and spread. I have a feeling that the low scoring people were somehow offended due to their own personal beliefs that Seth must have commented on. I only give it a four because its not a complete marketing program. The message is excellent and very revealing.
8 of 9 people found this review helpful
We own the oldest advertising firm in our market. This book is so good that we are thinking about giving it as a gift to our clients at the end of the year.
15 of 18 people found this review helpful
From the title of this book you that Seth Godin is telling you to lie as a marketer but he's not, he's merely telling you to use personal interest stories in your marketing. That testimonials and good stories about the product really do make a difference to your bottom. If you look at story telling throughout time, people always exaggerate and add little bits on but it is these exaggerations and add ons that make a story memorable. Being memorable is what you have to do
The only thing I would take away from this book is that the key ideas are heavily repeated. It is however extremely well written. If you haven't read any new ideas on marketing I would suggest all of Seth Godin's books as a basis and use his recommended reading for further study.
2 of 2 people found this review helpful
A brilliant book that make should think about using more story telling within your campaigns.
Absolute must read for any marketing professional
Great listen for begginers. But no relevance to todays social media and online world. It does have great strategies for marketing content and partnerships. It was still worth the time and money.
1 of 1 people found this review helpful
Short and sweet audio book that dives into the idea of marketing which really is about having good products and services that sell themselves. Making remarkable things in the world. Good for inspiration into doing things differently!