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Publisher's Summary

In 2006, co-authors Robert Scoble and Shel Israel wrote Naked Conversations, a book that persuaded businesses to embrace what we now call social media. Six years later they have teamed up again to report that social media is but one of five converging forces that promise to change virtually every aspect of our lives. You know these other forces already: mobile, data, sensors and location-based technology. Combined with social media they form a new generation of personalized technology that knows us better than our closest friends. Armed with that knowledge our personal devices can anticipate what we'll need next and serve us better than a butler or an executive assistant. The resulting convergent superforce is so powerful that it is ushering in an era the authors call the Age of Context.
In this new era, our devices know when to wake us up early because it snowed last night; they contact the people we are supposed to meet with to warn them we're running late. They even find content worth watching on television. They also promise to cure cancer and make it harder for terrorists to do their damage. Astoundingly, in the coming age you may only receive ads you want to see. Scoble and Israel have spent more than a year researching this book. They report what they have learned from interviewing more than a hundred pioneers of the new technology and by examining hundreds of contextual products.
What does it all mean? How will it change society in the future? The authors are unabashed tech enthusiasts, but as they write, an elephant sits in the living room of our book and it is called privacy. We are entering a time when our technology serves us best because it watches us; collecting data on what we do, who we speak with, what we look at. There is no doubt about it: Big Data is watching you. The time to lament the loss of privacy is over. The authors argue that the time is right to demand options that enable people to reclaim some portions of that privacy.
©2013 Shel Israel (P)2013 Shel Israel
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Customer Reviews

Most Helpful
4 out of 5 stars
By Brian Tamburello on 02-21-14

An excellent, quick read

Any additional comments?

I can strongly recommend this book with a significant caveat. You must read it within the next year or so. Since the focus is so bleeding-edge, it’s many specific company and product references are aging very quickly. In fact, in the ~6 months since publication, there are already a handful of dated references that remind you how rapidly this industry is evolving.
Beyond that, it’s very competently written. There are plenty of stimulating examples and conjecture for the hardcore tech enthusiast, while still being accessible for the interested layman.

From a vision perspective, I think Scoble and Israel largely get things right, although some of their timelines might be a little optimistic. Companies seem to be progressing a little more slowly in developing competent analytics than many would expect. But then, futurists seem to consistently overestimate software advancements – writing intelligent, context-aware software is proving challenging.

In conclusion, this is a great listen, but make sure you can get to it before it’s stack of supporting examples gets too stale.

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9 of 9 people found this review helpful

4 out of 5 stars
By Ted on 06-19-14

Interesting But Short Shelf Life

Scobel and Israel are a top IT reporting team. Maybe THE top team. They have an intriguing curiosity, wonderful access, and an ability to translate tech complexities into colloquial English. But, high tech becomes old tech at blinding speed. I finished this listen on 6/15/14. A lot of their material was… well think of a banana. You know how quick the yellow ones become brown? We'll this banana was flecked when I read it, on the way to brown.

I'm guessing the expiration date for Age Of Context is probably 10/14 or 11/14 at the latest. Get it while it's fresh, huh?

Jeffery Kafer's a good fit for the read he helped me enjoy the listen.

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7 of 7 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By Miles on 12-11-13

How technology will change our world

Robert Scoble spends his life visiting the most innovative technology companies and talking to the most visionary entrepreneurs. In the Age of Context he distills what he has learnt into predictions of how technology will impact the world and the way we live. The changes are revolutionary, the opportunities are vast and the threats to privacy, very worrying.

It is a very interesting and stimulating read. I would recommend it to anyone whose job is dependent on understanding how the Internet and technology will evolve and what impact it will have on our lives. Not all the predictions will become reality, but if only half are correct the impact will still be huge.

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3 of 3 people found this review helpful

4 out of 5 stars
By Mr. B. P. Thompson on 12-15-13

Good book

Would you listen to Age of Context again? Why?

I may listen to this book again but only to review some of the ideas and thoughts on automation

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1 of 1 people found this review helpful

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