Marketing has become an industry which periodically throws away its rulebook. What used to be accepted rules of the highway and Madison Avenue are treated as history and not viable tools for success. The Internet changed things as social media has dramatically transformed everything in the past 10 years. It creates opportunities that were not there before.
Rakuten Marketing published the results of a survey in early 2016, which gave a strong impression of how affiliate marketing is shaping the sales landscape. Affiliate marketing is no longer just a means by which consumers are encouraged to do a transaction; this type of marketing is also being used to uncover leads and discover new consumer groups. The survey confirmed that affiliate marketing is now a major force in sales and by 2020 it will be a $6.8 billion industry.
Here's what you'll find in the book:
What is affiliate marketing?
The best affiliate programs
Traffic to your web page
Making use of affiliate marketers
Affiliate software needs
So much more!
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