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Publisher's Summary

Shatter sales records with Brian Tracy's revolutionary selling tactics.
You're a sales professional. It's what you were meant be. Selling is in your blood.
Following up on his phenomenal best-selling audiocassette program, The Psychology of Selling, Brian Tracy's Advanced Selling Techniques is a powerhouse advanced selling program for seasoned sales professionals.
As invaluable and accessible as its groundbreaking predecessor, this audio seminar, based on detailed research and real-life experience, is aimed at selling any product in today's ever more complex marketplace.
Learn the critical issues involved in selling to professional buyers in large organizations. Understand how to make prospecting easier and more effective. Become the preferred vendor of your product or service.
Let renowned sales master Brian Tracy also teach you why:

Traditional selling techniques don't work anymore
Positioning is the key to success in selling
Motivation to buy has changed with business customers today
People buy solutions, not problems
Information gathering is an investment with a high return
Power determines purchases
Education, skills, and experience mean sales

©1994 Brian Tracy (P)1994 Nightingale Conant
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Customer Reviews

Most Helpful

By betsy on 12-02-15

Real useful guide

Nothing more nothing less than what you need regarding this topic to succeed, and of course doing it

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10 of 14 people found this review helpful

By Z. Dockman on 07-03-17

Great content, boring presentation

Mr. Tracy has some wonderful, relevant, and useful material He knows how to relate to customers and how to influence them. The one issue I have with the audio book is, he is a truly boring presenter. His voice is so monotone it can be hard to listen to him. Is it worth the content, yes, but you earn it listening to him.

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Customer Reviews

Most Helpful

By Amazon Customer on 04-08-16

actionable advice for enterprise level selling

Some references are dated such as bringing brochures to a meeting but these few don't deter from the overall content. There is actionable advice on what you should do to be the best in your field. Some may not enjoy the paraphrasing but this helps to clarify the message. I'd recommend anyone starting in sales to listen, take notes and apply the concepts described.

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2 of 2 people found this review helpful

By Amazon Customer on 02-10-16

Excellent course

Great advice, lots of useful learning, tips and techniques. It is an excellent course on sales.

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1 of 1 people found this review helpful

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