Strategy, tactics, and mental preparedness separate superior salespeople from the average - and with technological advances evening the competition, the selling edge is now more important than ever. Drawing on his own successful sales career and on his extensive experience as a sales consultant and seminar leader, Brian Tracy has developed the most comprehensive and effective approach to selling ever created. Advanced Selling Strategies provides you with the techniques and tools used by top salespeople in every industry - methods that net immediate and spectacular results. This audiobook explains how to:
Develop the self-image to give you the edge in every sales situation
Concentrate on the customer's emotional factors to ensure better sales results
Identify your customer's most pressing concerns and position your product or service to fill those needs
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This one has pretty much everything. Be sure to take notes! While other books on selling by Brian Tracy cover the general aspects of selling very well, this one goes into great detail on the specifics - which for me, has been extremely helpful in crafting and perfecting my presentation.
Absolutely worth the listen!