Advanced Selling Strategies

  • by Brian Tracy
  • Narrated by Brian Tracy
  • 1 hrs and 25 mins
  • Abridged Audiobook

Publisher's Summary

Strategy, tactics, and mental preparedness separate superior salespeople from the average, and with technological advances evening the competition, the selling edge is now more important than ever. Drawing on his own successful sales career and on his extensive experience as a sales consultant and seminar leader, Brian Tracy has developed the most comprehensive and effective approach to selling ever created. Advanced Selling Strategies provides you with the techniques and tools used by top salespeople in every industry, methods that net immediate and spectacular results. This book explains how to develop the self-image to give you the edge in every sales situation; concentrate on the customer's emotional factors to ensure better sales results; and identify your customer's most pressing concerns and position your product or service to fill those needs.

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Customer Reviews

Most Helpful

Great

I never write reviews but I thought this was an outstanding title. Great insight into the psychology of selling and what makes people choose you over a competitor. Very easy to follow and nice anecdotal humor.
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- Brad

Almost good

The book is very good when it explains how to prepare for the meeting, how to adopt the atitude of a winner but nothing more. When it comes to the sales process reveals same old techniques that have been questioned by recent researches as: open questions are better than closed questions and 7 classical closing techniques. I was expecting more from Brian Tracy.
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- Marian Hanganu "Marian Hanganu"

Book Details

  • Release Date: 04-14-2004
  • Publisher: Simon & Schuster Audio