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I never write reviews but I thought this was an outstanding title. Great insight into the psychology of selling and what makes people choose you over a competitor. Very easy to follow and nice anecdotal humor.
16 of 17 people found this review helpful
This is my first review. The author provides a clear overview of the selling process and thoughtfully applies techniques from multiple social science disciplines to show how to understand responses and tailor one's approach to ensure that both sales person and prospect have their needs fulfilled. Author offers an excellent non-manipulative approach to selling.
5 of 5 people found this review helpful