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Publisher's Summary

The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification pioneer Yu-kai Chou takes the listener on a journey to learn his 12 years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.
©2015, 2017 Yu-kai Chou (P)2017 Yu-kai Chou
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Customer Reviews

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By Abel on 09-07-17

Just a bunch of rules and no source references

If you wanna learn how Gamification works and how to apply it, read Reality is Broken by Jane McGonigal. This book has tried to summarize the theory while implying the author came up with it by himself while giving no one the proper credit. This is not even a simple breakdown, it's 8 core areas, with a bunch of numerical rules inside each. Hardly practical.
Most of it is self advertising. I returned the book after listening to half of it. There are cool points but these are better explained in other literature.
If you want to take a shortcut or just be able to add this topic to your LinkedIn, this book is for you. Just don't go thinking you can apply it to a product.

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8 of 10 people found this review helpful

By Arel Avellino on 07-14-17

Best book on gamification

So many books on this subject are fluffy, solely spending time on adding badges and leaderboards to everything which in my personal experience is only sometimes effective in motivating people. But Yu-Kai unpacks the whole science behind human motivation and how to really use gamification in anything. Very engaging book and will definitely re-read and continue to add notes.

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5 of 6 people found this review helpful

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Customer Reviews

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By Graeme on 01-26-18

Good stuff

Some very good information in this work which relates to my line of work, a bit difficult to keep up with in some parts tho. Not sure that what describes can be easily visualise without the diagram in front of you.

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By Amazon Customer on 11-23-17

Great ideas

Great ideas, I can definitely see myself revisiting this book maybe a few months later

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