Actionable Gamification

  • by Yu-kai Chou
  • Narrated by Scott R. Smith
  • 12 hrs and 28 mins
  • Unabridged Audiobook

Publisher's Summary

The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification pioneer Yu-kai Chou takes the listener on a journey to learn his 12 years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.


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Customer Reviews

Most Helpful

Best book on gamification

So many books on this subject are fluffy, solely spending time on adding badges and leaderboards to everything which in my personal experience is only sometimes effective in motivating people. But Yu-Kai unpacks the whole science behind human motivation and how to really use gamification in anything. Very engaging book and will definitely re-read and continue to add notes.
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- Arel Avellino

Mind. Blown.

What else is there to say?

Apparently, more words are required by Audible. Mind. Blown.
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- Daniel Schroeder

Book Details

  • Release Date: 03-27-2017
  • Publisher: Yu-kai Chou