Accidental Genius

  • by Mark Levy
  • Narrated by Bronson Pinchot
  • 4 hrs and 28 mins
  • Unabridged Audiobook

Publisher's Summary

When it comes to creating ideas, we hold ourselves back. That's because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems for which such conventional thinking fails us? How can we get unstuck?
For Mark Levy, the answer is freewriting, a technique he's used for years to solve all types of business problems and generate ideas for books, articles, and blog posts.
Freewriting is deceptively simple: Start writing as fast as you can, for as long as you can, about a subject you care deeply about, while ignoring the standard rules of grammar and spelling. Your internal editor won't be able to keep up with your output, and will be temporarily shunted into the background. You'll now be able to think more honestly and resourcefully than before, and will generate breakthrough ideas and solutions that you couldn't have created any other way.
Levy shares six freewriting secrets designed to knock out your editor and let your genius run free. He also includes 15 problem-solving and creativity-stimulating principles you can use if you need more firepower - seven of which are new to this edition - and stories of problems he and others have solved through freewriting.
Also new to this edition: an extensive section on how to refine your freewriting into something you can share with the world. Although Levy originally taught freewriting as a private brainstorming technique, over the years he and his clients have found that, with some tweaking, it's a great way to generate content for books, articles, and other thought-leadership pieces.

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What the Critics Say

"I’ve been a fanboy of Accidental Genius and the genius of Mark Levy for five years now, and I couldn’t work without these ideas." (David Meerman Scott, author of The New Rules of Marketing and PR)

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Customer Reviews

Most Helpful

Writing to right your way

I have been a fan of Julia Cameron's morning pages since 1992, Mark Levy's taken this concept another step by embellishing the practicality and effectiveness of this technique.

The exercises he offered in the book made it impractical for me to listen while commuting as I was perpetually drawn to want to pause and give myself the ten minutes. However having listened through once, I will start again, this time with hands poised over the keyboard or with pen in hand.

For those who are drawn to writing as a hobby or profession, this book is loaded with great sources to create prompts to get the words flowing. For those who are drawn to writing as a means of releasing the jumble within your mind, I stand behind my title of this review in that this technique can help you to use "Writing to Right your Way".

For those who are neither drawn to nor use writing as a tool, I feel this would be an effective approach to stimulate your communication technique of choice and add value.

The narrator was brilliant, the one addendum is that I felt at times he spoke to quickly and I gratefully employed the 30sec rewind button numerous times.
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- Sherry

Suffering from writer's block? You NEED this!

I'm a writer, public speaker, Toast Master and business person. My daily activity involves creating a lot of written content for speeches, blogs, article writing and product reviews. Many times I've been STUCK while trying to figure out what to write. The dreaded 'writers block' is a big problem for people like myself especially on those days when there just isn't enough inspiration to write. Accidental Genius OBLITERATES these road blocks and I've discovered an entire new world of writing that has truly changed my life! The narrator's voice isn't exactly the best BUT the CONTENT is what's important! No fluff, I HIGHLY recommend this audio book!!
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- FOOK

Book Details

  • Release Date: 12-10-2010
  • Publisher: Audible Studios