This version of APE was updated with the most recent content, facts, figures, tools, and resources on March 5th, 2013. To see what content has been added since the last update of APE, please visit apethebook.com/updates. This is version 1.2 (Baldacci).
In 2011 the publisher of one of my books, Enchantment, could not fill an order for 500 ebook copies of the book. Because of this experience, I self-published my next book, What the Plus!, and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, "There must be a better way."
With Shawn Welch, a tech wizard, I wrote APE to help people take control of their writing careers. APE's thesis is powerful yet simple: filling the roles of Author, Publisher, and Entrepreneur yields results that rival traditional publishing. We call this "artisanal publishing" - that is, when writers who love their craft control the publishing process and produce high-quality books. APE is 411 minutes of step-by-step, tactical advice and practical inspiration. If you want a hype-filled, get-rich-quick book, you should look elsewhere. On the other hand, if you want a comprehensive and realistic guide to self-publishing, APE is the answer.
"APE is easily the most comprehensive, best organized, nuts-and-bolts-useful work on self-publishing I've seen to date. I think Guy has written the bible on self-publishing, and I expect it will be recognized - and widely used - as such." (Barry Eisler, best-selling novelist)
"As digitization creates a revolutionary opportunity for writers to become their own publishers a new self-publishing infrastructure has emerged. This book will become the standard guide to this new publishing universe." (Jason Epstein, former editorial director of Random House and co-founder of On Demand Books)
"Guy's book is the perfect companion on the journey of independent publishing and great reading for the millions who aspire to become authors." (Atif Rafiq, General Manager, Kindle Direct Publishing at Amazon.com)
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Progressive marketing anyone with online access
I loved having access to such a wealth of information from a guru on not only self-publishing, but social media and digital marketing. Most of his tips do not cost you anything, and as long as the self publisher is internet savvy, they have full capability of putting these tactics to use.
I enjoyed the narrator, he had a strong presence- but after hearing a few of Guy Kawasaki's YouTube clips, I think he could have done a fantastic job. In the book he states that he values time with family and will choose to hire for certain projects, I understand and this was probably his thought process.
This is Self-Publishing 101 AND 102 -- a roadmap!
No, the audiobook cannot -- by the very design of the book -- be better than the print version. I listened while on a 7-hour drive then immediately ordered the print version. APE is one of those books that even Kindle fanatics will want the print version of. The reason: lists, lists, lists...references...contacts...a roadmap for five years of training and work. Smell the book, write in it. bend the pages over.
If you have already published an e-book, half the book is old hat but, believe me, you will learn who the big boys are and how to play better than you might have thought you could on your own. We are easily lured into Amazon's publishing wonderland and that may still be an option, but we learn plenty about good options for printing, distribution, marketing, etc.
Lloyd Sherr mercifully read at a fast speed so that this data-heavy book stayed interesting. Loved his voice and upbeat tone.
I am starting the next book with the best outline ever. I am mounting the biggest campaign of my life to engage a large crowd of supporters, influencers, editors, and buyers. The steps outlined in the last 10 chapters provide a roadmap for success. I can feel, taste, and fully imagine what success looks like.
- John P. DERMODY