• A Crowdfunder's Strategy Guide

  • Build a Better Business by Building Community
  • By: Jamey Stegmaier
  • Narrated by: Mitchell Lucas
  • Length: 4 hrs and 25 mins
  • Unabridged
  • Release date: 09-04-15
  • Language: English
  • Publisher: Berrett-Koehler Publishers
  • 4.5 out of 5 stars 4.6 (63 ratings)

Regular price: $14.95

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Publisher's Summary

As a veteran of six successful Kickstarter campaigns (and counting) and the proprietor of the Kickstarter Lessons blog, Jamey Stegmaier knows something about crowdfunding. In this audiobook he goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money but as a better way to build and run a business.
This book features over 40 illustrative examples of crowdfunding campaigns. Some succeeded wildly - like the high-tech cooler designer whose first attempt faltered but whose second raised $13 million. Some were sobering disasters, like the board-game maker (not the author!) whose mistakes caused his project to collapse in two months, forcing him to return over $100,000. Stegmaier uses these stories to make points about topics such as preparation, timing, what kind of offers to make and what kind to avoid, what to spend money on and when, and more.
But he insists it's not just about the money - if you follow Stegmaier's advice, crowdfunding can enable you to build a loyal following before you even have a product. He shows that if you treat your backers as people, not pocketbooks - communicate regularly with them, ask their opinions, attend to their needs - they'll become advocates as well as funders, exponentially increasing your and your projects' chances of succeeding.
©2015 Jamey Stegmaier (P)2015 Jamey Stegmaier
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Customer Reviews

Most Helpful
5 out of 5 stars
By Byron Leavitt on 12-13-17

A very helpful book.

I found this to be an extremely helpful book for my future crowdfunding projects. I highly recommend it to anyone looking to start a Kickstarter in the near future. it might be short, but there's a ton of really good information in this book.

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5 out of 5 stars
By StuartMVG on 11-13-17

Good advice and easy to digest

Having spent a lot of time on Kickstarter, both backing projects and following what's new and upcoming, I really enjoyed listening to this book and hearing it from the other side. If you're looking for some good advice on how to get your own crowdfunding campaign up and running, I strongly suggest going through this book once or twice first. AUDIBLE 20 REVIEW SWEEPSTAKES ENTRY

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Customer Reviews

Most Helpful
5 out of 5 stars
By Alan Fitzgerald on 11-12-17

An inexpensive introduction to Crowdfunding

This book gives an introduction to how the author used crowdfunding as a support to his ventures and even better than this, he also gives some very intuitive lessons on where he made mistakes. Overall this book is easy to follow and an easy listen, I would recommend to anyone contemplating the entrepreneurially path.

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Customer Reviews

Most Helpful
4 out of 5 stars
By david on 11-02-15

Good introduction

What made the experience of listening to A Crowdfunder's Strategy Guide the most enjoyable?

Not knowing much about crowd funding from any angle this was a great introduction. The author doesn't oversell and knows what he is presenting.

Which character – as performed by Mitchell Lucas – was your favourite?

The character of Jamey Stegmaier was performed really well.

If you made a film of this book, what would be the tag line be?

Let's be honest here, not sure that it would translate well to film and at this time of night, after my one or two whiskeys, can't think of any clever tag lines.

Any additional comments?

As an overview it was great and if I get serious of raising funds by crowdsourcing I would definitely give this one a re-read.

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