A Brilliant Idea Every 60 Seconds
- Narrated by: Michael Kryton
- Length: 6 hrs and 29 mins
- Unabridged Audiobook
- Release date: 07-09-15
- Language: English
- Publisher: Gildan Seminars
Regular price: $19.59
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The book is comprised of three components:
Examining individual creativity: understanding the nature of your individual creative process; exploring how you think and operate creatively; understanding how others think and operate creatively; and maximizing the way groups, teams, and think tanks work together creatively and reach their creative potential.
The ideation toolkit: understanding the nine inherent values (idea triggers) and how they work to generate idea strings and actionable ideas and the matrix of these inherent values, which makes the creative process and ideation tangible.
Case studies: examining over 30 case studies ranging from advertising campaigns and live events to problem-solving situations and innovative product development.
Customer ReviewsMost Helpful
By dennis on 12-09-15
I found this book thought provoking and stimulating. I've often found myself in meetings listening to discussions that always seemed to be in a loop - "well we tried this and that with the same results." The last couple of meetings, I'm happy to say I used the information from this book and moved several agendas forward. I will conclude with the narration. The author is the narrator and his voice is clear and easy to listen to. I recommend this book.