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It is great that Michael has broken down the process of how to derive and create brilliant ideas. It is definitely a book I will reread several times to ensure I derive full benefits from it.
I found this book thought provoking and stimulating. I've often found myself in meetings listening to discussions that always seemed to be in a loop - "well we tried this and that with the same results." The last couple of meetings, I'm happy to say I used the information from this book and moved several agendas forward. I will conclude with the narration. The author is the narrator and his voice is clear and easy to listen to. I recommend this book.