Branding is ultimately the way you differentiate your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than a memorable slogan and ubiquitous advertising; public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts. Filled with engaging stories and nuts-and-bolts tips for leveraging PR to build brands and communicate brand identity to consumers, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.More
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Unless you are in PR.....
Would not recommend it
Overall, the story wasn't bad.
Michael Levine himself or Malcolm Gladwell.
Only to stop listening to the book.
I did not enjoy this book. The narrator was annoying with dramatic pauses in the wrong places causing confusion rather than effect. He also spoke too fast. I can’t say I would recommend it.