A Branded World

  • by Michael Levine
  • Narrated by Lloyd James
  • 10 hrs and 17 mins
  • Unabridged Audiobook

Publisher's Summary

Branding is ultimately the way you differentiate your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than a memorable slogan and ubiquitous advertising; public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts. Filled with engaging stories and nuts-and-bolts tips for leveraging PR to build brands and communicate brand identity to consumers, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.

More

See More Like This

Customer Reviews

Most Helpful

Unless you are in PR.....

I would skip this book. The author is clearly deep rooted in PR, so sooner or later everything goes back to PR. How PR is great, how PR builds brands, how PR helped his Hollywood client. This is one long and boring book only a PR man could love.
Read full review

- Victor

A Branded World

A must read for anyone who provides a service for profit.
Read full review

- Mark

Book Details

  • Release Date: 11-15-2004
  • Publisher: Blackstone Audio, Inc.