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I would skip this book. The author is clearly deep rooted in PR, so sooner or later everything goes back to PR. How PR is great, how PR builds brands, how PR helped his Hollywood client. This is one long and boring book only a PR man could love.
8 of 9 people found this review helpful
A must read for anyone who provides a service for profit.
5 of 7 people found this review helpful
Practical , filled with multiple examples, A branded World by Michael Levine,is a good example of using seed principles across micro and macro businesses. If you want to understand the value of Public relations and branding ,If you want to copy and implement some of these success principles then listen to this Audio Book. What stands out and is really useful are the multiple examples used and Lloyd's tone of voice in emphasizing the importance of the deliberate principles used to convert branding and PR to your business goals. I used 2 principles in an early morning meeting the next day after listening to this book and yes my client was impressed and increased our project budget!.