• 80/20 Sales and Marketing

  • The Definitive Guide to Working Less and Making More
  • By: Perry Marshall
  • Narrated by: Ron Allan
  • Length: 5 hrs and 43 mins
  • Unabridged Audiobook
  • Release date: 06-05-14
  • Language: English
  • Publisher: Perry Marshall
  • 4.5 out of 5 stars 4.4 (771 ratings)

Regular price: $19.95

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Publisher's Summary

*Stop "just getting by"... Master the 80/20 rule and make more money without more work.*
When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem.
*Any traffic problem. Any money problem.*
If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.
With powerful 80/20 software, you'll apply the Pareto Principle to:

Slash time-wasters
Locate invisible profit centers in your business
Advertise to hyper-responsive buyers and avoid tire-kickers
Gain coveted positions on search engines
Differentiate yourself from rivals
Gain esteem in your marketplace

Created by famed marketing consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you're leaving on the table, and how to put it back in your pocket – then reinvest for even greater success.
You'll identify untapped markets, incremental improvements and high-profit opportunities, gaining time, and greater income potential. The Software Tools can be found here - 8020curve.com
©2013 Perry Marshall (P)2014 Perry Marshall
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Customer Reviews

Most Helpful
2 out of 5 stars
By A curious visitor on 04-19-15

GREAT book BUT get the ebook version, not this

This is a GREAT book, however, the author keeps referring to illustrations that are not supplied (like they are for other audio books) making you wonder what he is talking about - if you listen to this book as opposed to reading it with the illustrations, you are missing the whole picture. Get the print or the ebook version of this great book instead. The illustrations are REQUIRED to fully understand it.

Note to Audible: if you make a book that contains plenty of illustrations available in audio format, PLEASE supply the illustrations with it - without them, you are selling a crippled product that isn't the same as the original book.

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87 of 87 people found this review helpful

2 out of 5 stars
By Kevin on 10-06-15

Disappointing, but follows the 80/20 rule

What could have made this a 4 or 5-star listening experience for you?

This book follows the principle it is about too well. The first 20% is were the meat is and the rest is all a sales push for other content and resources that aren't in the book. Go to this website now for...

What could Perry Marshall have done to make this a more enjoyable book for you?

There is far too much push to go to other websites where you need to sign up for more content. After going to the sites, my inbox was flooded with garbage I didn't want. I bought the book, let me learn from that and stop trying to keep upselling me on additional material.

What three words best describe Ron Allan’s performance?

The narrator was fine, my issue is with the content.

If you could play editor, what scene or scenes would you have cut from 80/20 Sales and Marketing?

Just stop reading once you've read the first 20-25% and don't bother going to the websites.

Any additional comments?

It's hard to fault Perry Marshall as he is doing exactly what he is teaching in the book. I kept reading hoping for more actual content of value, but the lesson was learned. Hopefully I can spare others from having to endure the last 80%.

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9 of 9 people found this review helpful

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Customer Reviews

Most Helpful
2 out of 5 stars
By John on 07-01-14

Great Content but worse Narrator ever .

What disappointed you about 80/20 Sales and Marketing?

Although the content is good I had to stop listening as it sounds like a cheap infomercial voice.
I bought the book and read that instead.
The guys voice would be ok if was a 2 min car sales ad but not for hours

What about Ron Allan’s performance did you like?

Nothing . he ruined the content

You didn’t love this book--but did it have any redeeming qualities?

The content and facts are great

Any additional comments?

Buy the book , this audio version is like listening to hours of local radio ads

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1 of 1 people found this review helpful

5 out of 5 stars
By Andrea Bronzini on 02-03-17

Remarkable insights

This book is a keeper. Packed with value.
Ignore the comment about the narrator. The guy is totally ok, just sounds a bit like a TV commercial of the early days of TV.
The book if full of examples and practical info. A must read even if you are not in sales.

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Customer Reviews

Most Helpful
5 out of 5 stars
By Don on 01-31-15

Vital information for everyone with ambition

Great book, need the printed version for all the graphs etc
A wealth of data and ideas
Presenters voice is more sited to voice over radio ~ good but too powerful.

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1 of 1 people found this review helpful

5 out of 5 stars
By Anonymous User on 03-03-18


Loved it. Couldn't wait to listen tp every word.
This book has created a new level of consciousness in me.

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