80/20 Sales and Marketing

  • by Perry Marshall
  • Narrated by Ron Allan
  • 5 hrs and 43 mins
  • Unabridged Audiobook

Publisher's Summary

*Stop "just getting by"... Master the 80/20 rule and make more money without more work.*
When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem.
*Any traffic problem. Any money problem.*
If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.
With powerful 80/20 software, you'll apply the Pareto Principle to:

Slash time-wasters
Locate invisible profit centers in your business
Advertise to hyper-responsive buyers and avoid tire-kickers
Gain coveted positions on search engines
Differentiate yourself from rivals
Gain esteem in your marketplace

Created by famed marketing consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you're leaving on the table, and how to put it back in your pocket – then reinvest for even greater success.
You'll identify untapped markets, incremental improvements and high-profit opportunities, gaining time, and greater income potential. The Software Tools can be found here - 8020curve.com


Audible Editor Reviews

What the Critics Say

Evolution 2.0 is a remarkably meticulous dissection of the experimental evidence on evolution. Perry starts from information theory and practice; I started from research on the heart’s pacemaker, but we have come to almost identical conclusions.” Denis Noble, Fellow of the Royal Society, University of Oxford

Evolution 2.0 is engaging, thought provoking, and challenges us to ‘reboot’ the riddle of evolutionary biology. By re-examining Darwin, Marshall asks us to reconsider the most important question we face—what is life?” Dr. John S. Torday, Professor, Evolutionary Medicine Program, UCLA

Evolution 2.0 stands up to scrutiny and challenges many generally held positions. If you want to read a book that will stimulate you to rethink evolution, read this.” Andrew Briggs, Professor, Nanomaterials, University of Oxford

“It is amazing that this ‘non-biologist’ has analyzed life phenomena at the cellular and molecular levels to such depth and width by applying a wide range of available information gained by cutting-edge methodologies in life sciences.” Dr. Kwang Jeon, editor, International Review of Cell and Molecular Biology


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Customer Reviews

Most Helpful

GREAT book BUT get the ebook version, not this

This is a GREAT book, however, the author keeps referring to illustrations that are not supplied (like they are for other audio books) making you wonder what he is talking about - if you listen to this book as opposed to reading it with the illustrations, you are missing the whole picture. Get the print or the ebook version of this great book instead. The illustrations are REQUIRED to fully understand it.

Note to Audible: if you make a book that contains plenty of illustrations available in audio format, PLEASE supply the illustrations with it - without them, you are selling a crippled product that isn't the same as the original book.
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- A curious visitor


Incredibly interesting with lots of actionable ideas for any business.

One warning, however, this is one of those audio books where the experience isn't as rich as the hardcopy book because it references a number of figures and diagrams.
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- David F.

Book Details

  • Release Date: 06-05-2014
  • Publisher: Perry Marshall