7 Secrets of Persuasion

  • by James C. Crimmins
  • Narrated by James Foster
  • 5 hrs and 46 mins
  • Unabridged Audiobook

Publisher's Summary

7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.
Whether your goal is to persuade one person - a husband, child, or boss - or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to:

Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even if the person(s) doesn't know why they do what they do.
Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power.
Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional.
Transform your candidate, service, or product into the one people want to buy by utilizing what psychologists call the "fundamental attribution error."


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Customer Reviews

Most Helpful


Would you consider the audio edition of 7 Secrets of Persuasion to be better than the print version?

Audio version is great with Narrator.

What other book might you compare 7 Secrets of Persuasion to and why?

This book teach about how to influence the lizard

Have you listened to any of James Foster’s other performances before? How does this one compare?


Was this a book you wanted to listen to all in one sitting?

Chapter 1

Any additional comments?

Fantastic read and great information! I am looking for more books from Author James Crimmins

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- titus


Very Practical & informative About human reptilian Brain and language of it, GREAT BOOK must Listen, Awesome Narrator, I Enjoyed completely!!!!
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- Titus

Book Details

  • Release Date: 09-19-2016
  • Publisher: Brilliance Audio