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Publisher's Summary

Fraser Doherty's 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business, giving the key steps for developing an idea and getting it to market quickly.
Almost everyone dreams of starting their own business, but very few do it. What if it had to be only a decision of a weekend, and it didn't cost a fortune?
In 48-Hour Start-Up, Fraser Doherty uses his experience in building a multimillion-dollar company to attempt an experiment: starting with a blank piece of paper, he sets out to start a profitable new business over a weekend, without relying on any technical ability whatsoever. He succeeds, and you can, too, by following his journey. Fraser shares all of his lessons and mistakes and explains all of the shortcuts and online tools that make it possible to:


Come up with a business idea without the guesswork
Create a kick-ass brand, website and online marketing
Promote your product

48-Hour Start-Up pioneers the idea of a microbusiness, a creative outlet, an income stream and a business you can run in your spare time on the weekends, without having to quit the day job. This audiobook is perfect for:


Young entrepreneurs
Students learning about start-ups
Established entrepreneurs looking for shortcuts
Teams within corporates who want to create more innovative and competitive environments

©2016 Fraser Doherty (P)2016 HarperCollins Publishers
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Customer Reviews

Most Helpful

By Tebogo on 09-01-16

Beautifully narrated and written

I finished this book in a little over a day and that's how much I loved it!

It has indeed inspired a startup to menifest in 48 hours in South Africa.

Much love & respect.

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By Stephen A Morris on 10-17-16

mostly the resources

The most valuable information is probably the list of resources you get from this book.

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0 of 1 people found this review helpful

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Customer Reviews

Most Helpful

By Anonymous User on 05-12-17

Solid small business ideas and well worth a listen

This book has given me sound business advice and real good for amateurs and intermediate entrepreneurs. I already had some business ideas, however I believe this book has given me even more ideas and decent foundations on how to make those ideas work with the tools he has provided me with. This book may have cost me £8, but it might just make me £80,000 in the future, only time will tell.

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2 of 2 people found this review helpful


By Better Priced Goods on 07-18-17

Great!!

Found this book brilliant and great tools that can be used and got from his site

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1 of 1 people found this review helpful

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