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42 RULES INSIDE SALES contains an abundance of information on creating inside sales teams. Lori Harmon and Debbie Funk obviously have years and years of in-depth, hands-on experience creating, managing, and advising others on creating and managing inside sales organizations. They begin by guiding you through analyzing your company and your customers to direct you to determine what type of inside sales team is best for your company. They discuss hiring, ROE (Rules of Engagement) between inside sales and outside sales, incentive programs, and much more.
Each rule was covered in depth, yet straight-forward and to-the-point, so you get a lot of information quickly.
Also, even though this title is geared toward Sales Management, it addresses interactions with other departments such as Marketing and Human Resources for maximum success.
Additionally, someone who is an Inside Sales Rep or Sales Development Rep could appreciate this audiobook to better understand not only the Inside Sales environment and how Sales Management is thinking, but also to better understand how their role fits within the overall organization, picking up a few tips for more successful selling, and insights that might help them be promoted into Sales Management, if they desire.
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