33 Million People in the Room

  • by Juliette Powell
  • Narrated by Eileen Stevens
  • 2 hrs and 55 mins
  • Unabridged Audiobook

Publisher's Summary

Social networks are no fad. They're a permanent reality: one that offers immense opportunities to smart, innovative businesses. Now, top social networking consultant Juliette Powell reveals how dozens of innovators are driving real ROI through social networks - and how you can, too.
Powell's wide-ranging research, including coverage on Barack Obama's successful online strategy in his bid for the presidency, focuses on technology, media and gaming companies, leaders in fashion, beauty, publishing, finance, retail, event planning, and beyond. These powerful narratives illuminate the reality of doing business on today's social networks as never before. Through them, Powell introduces new best practices, shows how to avoid crucial pitfalls, and helps you prepare for the newest trends in online social networking.
Drawing on the latest research, Powell connects the dots, uncovering the human dynamics and patterns that consistently underlie successful social networking initiatives. Along the way, she offers practical tools and advice for optimizing every stage of your own social networking initiative - from planning through measurement, and beyond.


See More Like This

Customer Reviews

Most Helpful

Ok but not the best book.

This book was ok, there were lots of good examples of people were successful using social networks but no real tool on how you can apply it to your business. The book is very basic and for people that dont already know what a social network is or how it works.

I read Ground Swell first and found it much more informative.
Read full review

- Scott

Book Details

  • Release Date: 11-09-2009
  • Publisher: Audible Studios