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Powell's wide-ranging research, including coverage on Barack Obama's successful online strategy in his bid for the presidency, focuses on technology, media and gaming companies, leaders in fashion, beauty, publishing, finance, retail, event planning, and beyond. These powerful narratives illuminate the reality of doing business on today's social networks as never before. Through them, Powell introduces new best practices, shows how to avoid crucial pitfalls, and helps you prepare for the newest trends in online social networking.
Drawing on the latest research, Powell connects the dots, uncovering the human dynamics and patterns that consistently underlie successful social networking initiatives. Along the way, she offers practical tools and advice for optimizing every stage of your own social networking initiative - from planning through measurement, and beyond.
Customer ReviewsMost Helpful
By Scott on 12-21-09
Ok but not the best book.
This book was ok, there were lots of good examples of people were successful using social networks but no real tool on how you can apply it to your business. The book is very basic and for people that dont already know what a social network is or how it works.
I read Ground Swell first and found it much more informative.
7 of 7 people found this review helpful