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This is basic business primer for those who contemplate this level of business. Innovation, creativity and tenacity are all outlined. Magic Johnson has made the transition from a Basketball Player who does business to an astute businessman who happens to have played basketball. If you want to do business with Magic's team then you had best get all your ducks in a row, have a sound business position, know how you are going to present it and convince him it is your passion. This clever approach offers a glimpse into his private life as well as how he cleverly markets for success.
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