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Having been a fan of "The Apprentice" and of business people's biographies and autobiographies I decided to give this book a listen. While sounding similar to Trump's _Art Of the Deal_ in tone and content Rancic's reading was easy to listen to and the lessons to learn are solid one's that any one can use a gentle reminder of. The stories told of the original businesses that Rancic started up are fast paced and lacked the description that I would have preferred. Rancic's descriptions of business instincts being something that can not be taught but simply one has or doesn't have has clear effects on the description of decisions made and the general writing of this book. This is a sharp contrast to Louis V. Gerstner's _Who Says Elephants Can't Dance?_ where one received a description of the thought process that went into major decisions like his decision to take the job and major changes to IBM's infrastructure. That stated Rancic does provide ample examples as to how he learned strategies which he used in the first season of "The Apprentice" like the renting of space on rigshaws and the preparation that he made prior going into the live finale's boardroom debate. Interesting points that in my mind showed that he was the right choice for the Trump Organization.
Overall Rancic provided an easy to listen to book with interesting points of business acumen. I personally believe that as Trump's second book showed more of the process rather than the history of past successes that Rancic should move in this general direction if he chooses to write again.
4 of 4 people found this review helpful
Rancic recounts how he succeeded in his cigar business in a step by step fashion that would be invaluable for any entrepreneur starting or already struggling with their small/medium size business.
Lots of books give you high level advice on which directions to go, but leaves you hanging at the end of the book without any specific actions that you can take to put the theories into practice. Rancic's book, however, gives you specific examples of what to do so you can apply them in your business tomorrow.
2 of 2 people found this review helpful