• The Virgin Way

  • How to Listen, Learn, Laugh, and Lead
  • By: Richard Branson
  • Narrated by: Adrian Mulraney
  • Length: 10 hrs and 29 mins
  • Unabridged Audiobook
  • Release date: 09-25-14
  • Language: English
  • Publisher: Bolinda Publishing Pty Ltd
  • 4.5 out of 5 stars 4.4 (23 ratings)

Regular price: $33.57

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Publisher's Summary

In September 2012, a YouGov poll conducted in Britain found that the person British workers would most like as their manager was Sir Richard Branson.
With over 40 years in business, Richard Branson is an inspiring pioneer of humanitarian projects and an iconic business leader. In The Virgin Way: How to Listen, Learn, Laugh and Lead, Richard shares and distils his secrets of leadership and success. Featuring anecdotes from his own business dealings, as well as his observations of many others who have inspired him - from politicians, business leaders, explorers, scientists, and philanthropists - Richard reflects on the qualities he feels are essential for success in today's world.This is not a conventional book on leadership. There are no rules - but rather the secrets of leadership that he has learned along the way from his days at Virgin Records, to his recent work with The Elders. Whether you're at the beginning of your career, or head of a Fortune 500 company, this is your guide to being your own CEO (Chief Enabling Officer) and becoming a true leader, not just a boss.
©2014 Richard Branson (P)2014 Bolinda Publishing Pty Ltd
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Customer Reviews

Most Helpful
3 out of 5 stars
By Bas on 05-12-15

Not exactly as I expected

What else would you have wanted to know about Richard Branson’s life?

I wanted to know more about personal habits and how he arranges his personal life... Not so much about that, except for in the beginning.

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5 out of 5 stars
By Timothée on 03-11-15

A book that vibrates with life

Would you listen to The Virgin Way again? Why?

Yes, it is full of very useful tips for daily life

What was one of the most memorable moments of The Virgin Way?

Two very funny stories. One about the April's fool hot air balloon-UFO. The other about the Virgin Condom

Any additional comments?

Richard Branson’s starting point to everything is having a good time doing it and it also applies to writing a book. Because, as he says, “if you don’t have fun writing it, chances are that people won’t have fun reading it”. So true! So right! The result is a great book about business, but more so about being human and doing what you enjoy in order to give the best of you.

The Virgin Way is a perfect exemple of a human centered approach deeply rooted at every level in a company. Both the staff and the customers are central points. Care about your employees and they will care about the customers. Listen to the people who are daily in contact with customers, the employees. Care about what could make the customers feel better and how you can offer them a better service, something they will remember. Some very basic and simple facts, part of how Virgin does business and making a huge difference.

It’s also a book about a kind of bold spirit, the “Screw it, let’s do it!” attitude. It emphasizes the courage to follow your inner voice and to start right there. It’s also about being ready to make mistakes, because it is part of the game and it’s all right, as long as you learn from them and as long as you don’t repeat them again and again.

Written based on Richard Branson and Virgin’s more then 40 years experience in business, the book displays the Virgin Way by sharing concrete exemples and stories and it is a lot about praising and thanking people by telling their stories and showing how they incarnate the Virgin Way. That makes it’s one of these not-so-common-books that vibrates with life and gives energy, enthusiasm and inspiration.

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Customer Reviews

Most Helpful
2 out of 5 stars
By Dan on 11-30-14

I read all Branson's Books! This one not so great!

What would have made The Virgin Way better?

This book is a mish mash of stories, mostly comparing Virgin to other companies and explaining how Virgin is as good as those companies. I'm generality not that critical about Virgin but this book seems poorly thought out and goes on about other companies more than Virgin, no real meat just what we already know. If you;ve read any of Richards other books, you'll not learn anything new.

Would you ever listen to anything by Richard Branson again?

No, no need! No real life learning content in there!

How could the performance have been better?

Focus on real stories from Virgin. Less comparison to other companies. and less use of the "The Virgin Way"

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4 of 4 people found this review helpful

3 out of 5 stars
By J. Bradley on 03-03-15

Interesting but dull...

What did you like best about The Virgin Way? What did you like least?

The introduction has a strong echo making it quite hard to listen to. The remainder is interesting and offers some good advice and snippets of experience. But blimey, the narrators voice is so dull! There is no life in it!

What do you think the narrator could have done better?

Been less dreary and fluctuate the tone occasionally!

Any additional comments?

Good book, poor narration.

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3 of 3 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By Paul on 07-28-16

the coolest person I've never met

An interesting person with interesting points of view that make you want to succeed and have a positive impact on the world in the process! great audio read :)

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1 of 1 people found this review helpful

5 out of 5 stars
By Jake on 10-18-15

Engaging, well spoken highly recommend

Wow, what an awesome audio book. Perfect choice of narrator, I felt like I was listening it from Richard Branson himself. Really engaging content, well laid out. Would highly recommend.

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1 of 1 people found this review helpful

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