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I think that what most people love about Michael Lewis is his attention to detail.
This book goes into the deep thoughts between two Israeli doctors as they discover psychology of the "irrational"consumer.
My comments to Michael Lewis will be, great job on the research and the writing! You're an artist the way that you put things together.
I expected more details about their research and the data which was collected. There were just a couple of times where I was not clear about what their research was trying to represent. I feel like I need to go back and listen to the book again.
Overall I loved the story of the meaningful purpose between these two men as i have read other books which often quote their work. It is interesting to know about the sweat and tears behind their success.
34 of 42 people found this review helpful
have to let my historian friend listen. he is always so sure of himself. I'm an engineer and we always need to understand that nothing is 100%. now I know why I always thought that people that were so sure were generally full of it.
13 of 16 people found this review helpful