In 1915, when a kitchen stove fire singed his sister Mabel's lashes and brows, Tom Lyle Williams watched in fascination as she performed what she called "a secret of the harem" - mixing petroleum jelly with coal dust and ash from a burnt cork and applying it to her lashes and brows. Mabel's simple beauty trick ignited Tom Lyle's imagination, and he started what would become a billion-dollar business, one that remains a viable American icon after nearly a century. He named it Maybelline in her honor.
Throughout the 20th century, the Maybelline company inflated, collapsed, endured, and thrived in tandem with the nation's upheavals, as did the family that nurtured it. Tom Lyle Williams - to avoid unwanted scrutiny of his private life - cloistered himself behind the gates of his Rudolph Valentino Villa and ran his empire from the shadows. Now, after nearly a century of silence, this true story celebrates the life of an American entrepreneur, a man forced to remain behind a mask, using his sister-in-law, Evelyn Boecher, to be his front.
This is an epic story and best-selling book. It is being considered for a four-part series made for television. To date the book has been translated into four languages.
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The Williams Family Saga and the Rise of Mabelline
Definitely, this is a very interesting story. It is the story of a self-made man and the role his family play in helping him build his/their business. It is fascinating to hear the historical details and how they affect the family and business. The Roaring 20s, Prohibition, Al Capone, World War II, Hollywood--all these events shaped both.
Both Tom Lyle and his sister-in-law Evelyn are determined and resourceful characters. It was fascinating to listen to their rises and their falls. With his burgeoning success, Tom becomes reclusive to hide his homosexuality. Evelyn is determined to be in the spotlight. Tom's life ends in death. Can Evelyn survive the con-men with designs on her life and wealth? This book has the feel of a well-written tell-all memoir of the rich and famous.
No, but she gives an excellent performance for this book.
How Money Destroyed A Family
I received this book free in exchange for an honest review.
So fascinating I looked at the products again