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Publisher's Summary

Written with the cooperation of Harvard Business School, here is an instructive and inspiring book for anyone who dreams of starting a highly profitable business.
In 1998, three Harvard Business School graduates - two men and one woman - turned down six-figure salaries at big corporations, bet on themselves, and launched their own new companies. By their 10-year reunion, their audacity had paid huge dividends. They'd made many millions of dollars, created hundreds of jobs, and left their mark on the world.
The three entrepreneurs: Marc Cenedella (, Marla Malcom Beck (, and Chris Michel (, Affinity Labs).
Based on dozens of interviews with highly successful entrepreneurs, Harvard Business School professors, and HBS alumni, The Intelligent Entrepreneur tells the compelling and instructive story of how these three young founders developed ideas, assembled teams, built ventures, and achieved their dreams. Along the way, they learned that starting great companies requires much more than a ferocious work ethic or good timing. Their hard-won insights distilled into 10 key rules that will help anyone become a successful entrepreneur. What they teach you at Harvard Business School is that intelligent entrepreneurship can be learned. In that spirit, Bill Murphy Jr. uses a unique combination of vivid storytelling and lucid instruction to tell would-be entrepreneurs how to improve their odds of creating dynamic, lasting businesses.
This audiobook includes an exclusive roundtable discussion with Marc Cenedella, Marla Malcom Beck, and Chris Michel.
©2010 Bill Murphy (P)2010 Audible, Inc
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Critic Reviews

Audie Award Winner - Best Business/Educational Audiobook, 2011

"This is an excellent, thought-provoking overview of entrepreneurship... that uses actual cases to describe the challenges of starting a business and realizing success." ( Booklist)
"Narrators Fred Berman and L.J. Ganser split the narration, chapter by chapter, with one delivering the true-life accounts of three entrepreneurs who attended HBS while the other delivers the theoretical lessons to be learned from attending HBS." ( AudioFile)
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Customer Reviews

Most Helpful
1 out of 5 stars
By Mark on 11-04-10


If you are a HBS Alum or in some way associated with HBS - then you will love this book. This is really a story about the lives of three Harvard Business School Alums starting businesses and their experiences in the HBS Program. I guess I was looking for less of an advertisement and more of a guideline for successful strategies and characteristics of entrepreneours. Narration was average, the material was simply lame or even corny in many parts of the book.

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67 of 70 people found this review helpful

1 out of 5 stars
By David on 01-23-11

Terrible waste $ and a lot of time

This is my first time ever writing a review. I am taking the time to do this to save you, the stranger I don't even know the horror of this lame and useless book. Hours and hours of droning on about these few boring people who magically were successful after going to Harvard Business School!? Give me a break, this book is insulting to me and to all the men and women who start businesses with little formal eduction, credit cards for financing and their spare room as an office. Instead of this pile of cow dung go read Rich Dad/Poor Dad before you quit your job, The 4 Hour Work week by Timothy Ferris, Rework by Jason Fried, The Happiness Advantage by Shawn Achor, and The Big Leap by Gay Hendricks. Unless you went to Harvard Business school, then read this and call all your friends and laugh about how fun it is to part of the ruling class in this country. Bill Murphy, you have brought shame on your family... fall on your sword.

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74 of 78 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By Adrian on 01-27-11

Very Interesting and Relevant

Fascinating book from the perspective of three friends who meet at Harvard Business School and go onto found very succesful but very different businesses.

The start of the businesses is in the late 90's but the narrative continues on through the credit crunch and right up to 2010.

The insights into the decisions taken by the three people are fascinating and it's interesting to see the mistakes they make and how people can mix up being prepared for being lucky.

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2 of 2 people found this review helpful

4 out of 5 stars
By Robert on 10-30-10

Don't make the same mistake

I am in the midst of starting up two businesses while working full time and was needing some insight and inspiration to keep me motivated. This book sounded good but it really disappoints. The author has attempted to use the life stories of three entrepreneurs to illustrate his 10 key points. The end result however is a very poorly written narrative of each person's life full of uninteresting anecdotes and obvious conclusions. Murphy Jr. could really have benefited from an editor, for example, 'She was on her computer, Powerpoint was running on it'. Having paid 18 quid for this i suffered through it hoping to find some insight but to no avail. The context is the internet boom of the late 90's and feels completely out of touch with today's environment and issues. This book could be 30 mins and cover all points he makes adequately. If you're after a great book on entrepreneurship i recommend Rework by the guys at 37 signals. It current, fresh and not mired in old thinking like this one is.

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7 of 10 people found this review helpful

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