Written with the cooperation of Harvard Business School, here is an instructive and inspiring book for anyone who dreams of starting a highly profitable business.
In 1998, three Harvard Business School graduates - two men and one woman - turned down six-figure salaries at big corporations, bet on themselves, and launched their own new companies. By their 10-year reunion, their audacity had paid huge dividends. They'd made many millions of dollars, created hundreds of jobs, and left their mark on the world.
The three entrepreneurs: Marc Cenedella (TheLadders.com), Marla Malcom Beck (Bluemercury.com), and Chris Michel (Military.com, Affinity Labs).
Based on dozens of interviews with highly successful entrepreneurs, Harvard Business School professors, and HBS alumni, The Intelligent Entrepreneur tells the compelling and instructive story of how these three young founders developed ideas, assembled teams, built ventures, and achieved their dreams. Along the way, they learned that starting great companies requires much more than a ferocious work ethic or good timing. Their hard-won insights distilled into 10 key rules that will help anyone become a successful entrepreneur. What they teach you at Harvard Business School is that intelligent entrepreneurship can be learned. In that spirit, Bill Murphy Jr. uses a unique combination of vivid storytelling and lucid instruction to tell would-be entrepreneurs how to improve their odds of creating dynamic, lasting businesses.
This audiobook includes an exclusive roundtable discussion with Marc Cenedella, Marla Malcom Beck, and Chris Michel.
Audie Award Winner - Best Business/Educational Audiobook, 2011
"This is an excellent, thought-provoking overview of entrepreneurship... that uses actual cases to describe the challenges of starting a business and realizing success." (Booklist)
"Narrators Fred Berman and L.J. Ganser split the narration, chapter by chapter, with one delivering the true-life accounts of three entrepreneurs who attended HBS while the other delivers the theoretical lessons to be learned from attending HBS." (AudioFile)
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Terrible waste $ and a lot of time