Part memoir, part business manual, and 100% juicy - the inside story of Juicy Couture, one of the most iconic brands of our times
While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela’s one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both had to be obsessed by it. The best friends’ project became Juicy Couture. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool.
Pamela and Gela built an empire from the ground up, using themselves as models to build their patterns and placing their merchandise by storming into stores and handing out samples. They balanced careful growth with innovative tactics - sending Madonna a tracksuit with her nickname, Madge, embroidered on it - and created a unique, bold, and unconventional business plan that was all their own: The Glitter Plan.
Now, Pam and Gela reveal the secrets of Juicy’s success: How they learned to find and stick with the right colleagues and trust their instincts when it became time to move on to their next project. They also share their missteps and hilarious lessons learned - like the time robbers stole one thousand pairs of maternity shortalls, which the partners took as the first sign to get out of the maternity clothing business.
Told in the bright, cheery voice that defines Juicy style even today, The Glitter Plan tells listeners how to transform passion and ideas into business success. Aspiring designers, Juicy fans, and business people of all stripes will be enthralled by the story of spirit and savvy behind Pam and Gela’s multimillion-dollar fashion empire.
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Elementary, at best
Ok, I had just finished #girlboss and was eager to find another inspiring read. I saw this one had good reviews, so I went for it. Once I start a book, I can't leave it unfinished and this ended up being a very painful 10 hours.
First of all, it's very poorly written. Like, high school essay level. I don't know if they really are as ditzy as this writing makes them sound ... I hope not.Next, the person who reads it is beyond annoying. Poor cadence, odd pronunciations ... if I have to hear her say "entrepreneur" so weirdly one more time ... ugh.
Nothing that was said was something that was helpful. According to these women they: invented the concept of sending celebrities clothes, are responsible for today's perfume bottle designs, were the first designers to throw a fun fashion launch party, etc. So ridiculous. And the definitions they give you are beyond elementary terms that everyone who takes themselves seriously should know. "No, 'marketing' isn't spending a day Whole Foods, it's how people find out about your brand." Please.
I also don't take them as the representation of the kind of businesswoman I strive to be. Rather than the empowering "women can do anything" message of #girlboss, this book literally told me to "play naive or just be a girl" when it comes to an unfamiliar situation. I audibly scoffed at that point.
Don't waste your time.
- Laura Posterick
Fun, enjoyable and informative.
- Julie A. Maughan