The Facebook Effect

  • by David Kirkpatrick
  • Narrated by David Kirkpatrick
  • 15 hrs and 37 mins
  • Unabridged Audiobook

Publisher's Summary

In a little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users - and an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects - even becoming instrumental in political protests.
Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook's key executives in researching this fascinating history. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company's remarkable ascent. This is the Facebook story that can be found nowhere else.
Kirkpatrick shows how Zuckerberg refused to compromise, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, and one that has altered politics, business, and even our sense of our own identity. This is the Facebook Effect.
This special edition also includes an exclusive conversation between the author and Randi Zuckerberg, who offers unique insight as a marketer at Facebook and the CEO's sister. You'll hear them talk about major company milestones, high-profile product launches, and the CEO's growth - emotionally and experientially - as a leader. They also discuss the controversial issues surrounding Facebook's privacy policies.

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What the Critics Say

"This is a fantastic book, filled with great reporting and colorful narrative. The human drama of Mark Zuckerberg and his colleagues gives an exciting glimpse of how to launch a game-changing startup." (Walter Isaacson, author of Einstein: His Life and Universe)

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Customer Reviews

Most Helpful

Love the Book, but the interview at the end?

I really liked the book. I was fine with the reader. What I had issues with was the interview with Mark's sister at the end of the book. Firstly, when I found that there would be an interview with Mark's sister on the recording, I thought "Great, should be interesting to hear her thoughts on the company and her brother". Then when it started and she was interviewing David, that seemed like a mistake to me. The editing of the interview also made it feel weird and like a piece of Facebook Marketing rather then an interview.

This shouldn't take away from the rest of the book. I thought the book was fairly even. As the David poiints out, his connection to the company means he would be a little more biased towards the company but he touches the important issues in a fairly even way.

I would definitely recommend this book and would love to hear another book from David on another Tech Company!
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- Phillip

If you use facebook then this book is a must get!

This is THE BEST audio book I have listened to so far. David Kirkpatrick does such a brilliant and awesome job in uncovering the facebook phenomenon and how it is changing our lives and the world we live in today, and he narrates the book so well that the 15 hours and 42 minutes go by so quickly you would wish it didn't end, which makes me sad.

I will definitely listen to this book again and again. If I could give it a 10 star rating I would.

The only thing left for me to say is THANK YOU & WELL DONE DAVID for such a rare gem.
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- Ahmed

Book Details

  • Release Date: 07-07-2010
  • Publisher: David Kirkpatrick