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Publisher's Summary

In a little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users - and an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects - even becoming instrumental in political protests.
Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook's key executives in researching this fascinating history. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company's remarkable ascent. This is the Facebook story that can be found nowhere else.
Kirkpatrick shows how Zuckerberg refused to compromise, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, and one that has altered politics, business, and even our sense of our own identity. This is the Facebook Effect.
This special edition also includes an exclusive conversation between the author and Randi Zuckerberg, who offers unique insight as a marketer at Facebook and the CEO's sister. You'll hear them talk about major company milestones, high-profile product launches, and the CEO's growth - emotionally and experientially - as a leader. They also discuss the controversial issues surrounding Facebook's privacy policies.
©2010 David Kirkpatrick (P)2010 Audible, Inc.
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Critic Reviews

"This is a fantastic book, filled with great reporting and colorful narrative. The human drama of Mark Zuckerberg and his colleagues gives an exciting glimpse of how to launch a game-changing startup." (Walter Isaacson, author of Einstein: His Life and Universe)
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Customer Reviews

Most Helpful

By Phillip on 11-12-10

Love the Book, but the interview at the end?

I really liked the book. I was fine with the reader. What I had issues with was the interview with Mark's sister at the end of the book. Firstly, when I found that there would be an interview with Mark's sister on the recording, I thought "Great, should be interesting to hear her thoughts on the company and her brother". Then when it started and she was interviewing David, that seemed like a mistake to me. The editing of the interview also made it feel weird and like a piece of Facebook Marketing rather then an interview.

This shouldn't take away from the rest of the book. I thought the book was fairly even. As the David poiints out, his connection to the company means he would be a little more biased towards the company but he touches the important issues in a fairly even way.

I would definitely recommend this book and would love to hear another book from David on another Tech Company!

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3 of 3 people found this review helpful


By Ahmed on 08-08-10

If you use facebook then this book is a must get!

This is THE BEST audio book I have listened to so far. David Kirkpatrick does such a brilliant and awesome job in uncovering the facebook phenomenon and how it is changing our lives and the world we live in today, and he narrates the book so well that the 15 hours and 42 minutes go by so quickly you would wish it didn't end, which makes me sad.

I will definitely listen to this book again and again. If I could give it a 10 star rating I would.

The only thing left for me to say is THANK YOU & WELL DONE DAVID for such a rare gem.

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3 of 3 people found this review helpful

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Customer Reviews

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By Matthew on 03-17-11

Interesting and informative

What could have been a real romp was turned into a bit of a chore.
The narrator is the wrong person for the job. It was often very hard work and I felt as if I was 'ploughing on' rather than bounding along.
The content is very good and insightful. I feel as if I have learned a lot about how to use facebook and the (alleged) intentions of the founders and creators.
My usage of the site has definitely changed since I listened to this book.
My business relies of social media and as such this has proven highly valuable.

I recommend this, but warn you of a few trying times whilst listening.

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4 of 4 people found this review helpful


By Olivier on 02-14-11

A must read for Facebook friends and foes alike

CONTENT: this book is enthralling from beginning* to end and gives a detailed history of the development of Facebook with lots of great details and insights. Though its author has been criticized for needing to cozy-up to Facebook to get detailed info, the author still gives tidbits of info that are not really positive for Facebook (such as the fact that Mark Zuckerberg, the founder of Facebook, rarely logs on to Facebook, presumably because he has a real life and job to attend to ;-)

FORMAT: This audiobook is read by the author himself, which allows him a lattitude in tempi and expressions that only comes from reading one's own writings. It is a real pleasure to listenb to, independently of the contents.

* Don't get turned-off by the sappy introduction, which can be skipped. Once the book really begins it is great.

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4 of 4 people found this review helpful

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Customer Reviews

Most Helpful

By Hayley on 08-14-17

enjoyable and educational

easy to listen to. gives a good instight into the world of Facebook and tech companies.

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By Benjamin on 06-24-16

Great read!

Loved it. great read for such a time changing company. Mark is such a focused character. He is really fortunate to have met the people around him who have formed Facebook.

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