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Publisher's Summary

In a little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users - and an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects - even becoming instrumental in political protests.
Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook's key executives in researching this fascinating history. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company's remarkable ascent. This is the Facebook story that can be found nowhere else.
Kirkpatrick shows how Zuckerberg refused to compromise, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, and one that has altered politics, business, and even our sense of our own identity. This is the Facebook Effect.
This special edition also includes an exclusive conversation between the author and Randi Zuckerberg, who offers unique insight as a marketer at Facebook and the CEO's sister. You'll hear them talk about major company milestones, high-profile product launches, and the CEO's growth - emotionally and experientially - as a leader. They also discuss the controversial issues surrounding Facebook's privacy policies.
©2010 David Kirkpatrick (P)2010 Audible, Inc.
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Customer Reviews

Most Helpful

By Kenneth on 08-22-10

Great history, poor analysis. TERRIBLE recording.

This is the definitive history of Facebook's rise as a business behemoth, for sure. The writer is clearly biased and in puppy love with Mark Zuckerberg. This probably gave him fantastic access which made for a very thorough history. Do not expect unbiased analysis here, though.

It's still worth reading though.

I would not get this version. I would buy a print version from Amazon, if I could go back in time.

The recording is amateurish. You can that large swathes of the chapters were done in one take. Whoever the engineer/producer on the project was did a very lazy job in direction and post-production. Almost every sentence suffers from absolutely disgusting saliva sounds, excessive inhaling, lip smacking, and in the latter quarter of the recording... I kid you not - inside belching.

Seriously, they couldn't have re-recorded those lines? Very, very sloppy job. It makes it uncomfortable to listen to. Once you notice it, you'll never unnotice you. It makes it TOUGH to get through all 15 hours.

Book authors, please let professional voice over actors read your books for you. I don't know if it's a cost-savings thing or not, but I don't know if I could ever make it through another one like this.

I've requested a refund from Audible.

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22 of 24 people found this review helpful

By Gil on 06-30-10

Great Book, BUT Clear Your Throat, Then Read!!!

David Kirtpatrick's account of the formation of Facebook was interesting, informative, and a fun read; however, David's narration was nothing short of disgusting. While he has a very good listening voice, his constant swallowing, sniffling, and "mouth noises" are distracting in the extreme. David needs to either correct this or get someone else to read his works...PLEASE!!!

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16 of 18 people found this review helpful

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