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Would you recommend this audiobook to a friend? If so, why?
Yes - tells the story behind a great American company in the context of the past 20 years. Seems to portray Bezos' strengths and weaknesses without exaggeration. Inspiring and frightening.
What does Pete Larkin bring to the story that you wouldn’t experience if you just read the book?
Pete disappears in the telling. An easy voice to listen to.
Was this a book you wanted to listen to all in one sitting?
No - but enjoyed it piece by piece!
Any additional comments?
Great story. Starts well and ends well. Comprenhensive!
24 of 24 people found this review helpful
I must admit that over the years I find myself shopping at Amazon more and more. At first it was just to find a hard to find book. The first time I used Amazon was in the early 1990s I was mad because I had been to a number of books store, chain and independent, and was treated rudely as if it was too much trouble to try to find what I wanted. I contacted Amazon after not finding what I was looking for on their list and what a surprise the person was so polite and helpful and in two days called me back after finding the book and shipped it to me right away. That customer experience made me an Amazon fan. I read this book to discover more about Amazon’s founder. I had recently read biographies on Henry Ford, Andrew Carnegie, John D. Rockefeller and Steve Jobs. I did note in reading these books all of them had things in common such as total focus on their goal, not afraid to fail, ruthless with competitors and workers as well as problems with dealing with people. The beginning of the book Brad Stone covers the early life of Jeff Bezos and was complimentary but as the book progressed stone seem to concentrate on the negative factors. I found the fact that Bezos thought in the long term and worked for long term goals for the company refreshing, I have found too many companies planning does not go past the next quarter. I can attest to the fact the company is customer oriented. I noted that Bezos only had a one hour visit with the author about the book but did give him access to Amazon staff. I thought it interesting that Bezos asked Stone how he was going to deal with the “narrative fallacy” in writing the book. This theory was first proposed in 2007 by epistemologist Namin Nicholas Taleb in his book “The Black Swan”. The theory says humans use narrative to turn complex realities into soothing but oversimplified stories. In other words people have to find a rational explanation for something that appears inexplicable rather than trying to accept that things happen for an entirely random reason. Stone goes step by step showing how Amazon grew from a low margin book retailer into a technology company that provides basic computer infrastructure such as storage, and computing power to other companies, a book publisher and e-book reader manufacturer, reseller of many items and to streaming videos. I was surprised to learn that Amazon also owns Zappos and Goodreads. I knew they owned a company I use a lot, Audible. It will be interesting to read another book about Bezos in about 20 years or so. Peter Larkin did a good job narrating the story.
28 of 32 people found this review helpful