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Publisher's Summary

We live in a most challenging time. Many of us struggle, emotionally, ethically, and spiritually. We seem headed toward less compassion and consideration, failing to overcome that basic instinct that often leads to evil in human behavior - self-preservation at all costs. Yet within each of us a new future is stirring. We can become better people and build a better world by opting for good over evil—one choice at a time. In The Constant Choice, Peter Georgescu offers a gripping narrative of his journey from childhood captivity in a Romanian labor camp to his role as CEO of the world-renowned advertising agency Young & Rubicam. His traumatic youth - his parents’ exile from their homeland, his grandfather’s murder in prison, his neighbors’ betrayal of one another - led to a lifelong struggle to grasp humanity’s moral nature. Despite his conviction when he arrived on American soil that he had reached the land of the good, he discovered a more subtle evil at work all around him. Yet he also thrived through the generosity of one benefactor after another. Goodness, he found, isn’t inherent; it evolves from daily choice. Through decades of reflection on human behavior, as well as philosophical and spiritual exploration, Peter arrived at a new perspective on the significance of our habitual choices. Every decision we make alters our biological nature, for better or worse - a model that has been confirmed by recent science. The Constant Choice reveals a path for changing who we are and the future of humanity. It’s up to each of us to become activists for good.
©2013 Peter Georgescu (P)2013 Peter Georgescu
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Customer Reviews

Most Helpful
5 out of 5 stars
By Jason Ruby on 09-30-16


I really loved this book. Great perspectives on life. Great narration. These concepts are more important now than anytime in recent history.

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3 out of 5 stars
By Kathy on 12-17-15


Is there anything you would change about this book?

Although he clearly has given much time to thinking through concepts of good and evil, when he turns to God his thoughts are not based on logic, history or rationality, but rather his perceptions and experiences. He often reflects on his experience of faith from his childhood and how it saved him in the work camp, but couldn't help him in his adult life. He spends the book trying to prove to himself why his childhood theology was wrong. I felt he was unaware of his personal "PC" bias and how that affects him as a rich, white male. I also didn't understand why he primarily turned to his circle of friends for spiritual insight, because that is a very limited and biased group.

Was The Constant Choice worth the listening time?

His personal story was heroic and fascinating, but his reflections on God were frustratingly simplistic.

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