The Age of Customer Capitalism (Harvard Business Review)

  • by Roger Martin
  • Narrated by Todd Mundt
  • 0 hrs and 25 mins
  • Periodical

Publisher's Summary

Roger Martin, dean of the Rotman School of Management at the University of Toronto, reports on the evidence that suggests shareholders actually do better when firms put the customer first � rather than trying to maximizing shareholder value. This article was first published in the January/February 2010 Special Double-Issue of Harvard Business Review.


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Book Details

  • Release Date: 01-11-2010
  • Publisher: Harvard Business School Publishing