Seoul Man

  • by Frank Ahrens
  • Narrated by Frank Ahrens
  • 10 hrs and 7 mins
  • Unabridged Audiobook

Publisher's Summary

Recounting his three years in Korea, the highest-ranking non-Korean executive at Hyundai sheds light on a business culture very few Western journalists ever experience in this revealing, moving, and hilarious memoir.
When Frank Ahrens, a middle-aged bachelor and 18-year veteran at the Washington Post, fell in love with a diplomat, his life changed dramatically. Following his new bride to her first appointment in Seoul, South Korea, Frank traded the newsroom for a corporate suite, becoming director of global communications at Hyundai Motors. In a land whose population is 97 percent Korean, he was one of fewer than 10 non-Koreans in a company of 5,000 employees.
For the next three years, Frank traveled to auto shows and press conferences around the world, pitching Hyundai to former colleagues while trying to navigate cultural differences at home and at work. While his appreciation for absurdity enabled him to laugh his way through many awkward encounters, his job began to take a toll on his marriage and family. Eventually he became a vice president - the highest-ranking non-Korean in the history of Hyundai - but at an untenable price.
Filled with unique insights and told in his engaging, humorous voice, Seoul Man sheds light on a culture few Westerners know and is a delightfully funny and heartwarming adventure for anyone who has ever felt like a fish out of water - all of us.


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Customer Reviews

Most Helpful

Must read for anyone working Korea!

I was a U.S. Air Force officer, in the early 90s I spent a year serving with the Korean Air Force on a Korean base, far from any U.S. installation.

This book really hit home! I wish I had read it before I went to Korea. Everything Frank says about throwing an 'America Bomb' into a Korean workplace rings 100% true.

I also agree that Korea is hard charging into a better future.

This is a must read for anyone doing business in Asia in general and Korea in particular.

And it's both funny and heartwarming.

Highly recommended.
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- Jim In Texas! "I'm just a big kid."

Not what I was expecting

I did not like the story, and did not think that the author went deep enough into any of the issues. I do not recommend.
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- Bruno

Book Details

  • Release Date: 08-16-2016
  • Publisher: Blackstone Audio